Bridge Conference Pre-Conference Workshops
Wednesday July 23, 1:30pm – 4:30pm
These half day (1:30 pm – 4:30 pm) Pre-conference Workshops will offer an in-depth learning experience with top leaders in various fields.
Production Building Blocks for Successful Direct Mail Management (Eligible for CFRE Points)
Description: Discover techniques used by professional buyers of print production to purchase ‘smarter’ with fewer costly mistakes. Master the ‘shorthand’ phrases of direct mail production and learn why using the correct production terminology can help you to choose the ‘best’ printer and mailshop. Understand the nuances of ‘On Demand Printing’ – and know when to apply it. Explore the environmental options available that can reduce the carbon footprint of your next direct mail campaign. What is the future of the USPS? Learn about the Intelligent Mail Barcode - how it will change the ‘face’ of your mailpiece and provide unique tracking services. This seminar will teach you the A to Z of production management inclusive of techniques to lower postage costs and accomplish faster in home delivery of your next direct mail campaign.
Speaker: Cheryl Keedy, Director of Innovation and Product Development, Production Solutions
Ben Harris, Director of Production Services, Production Solution
Creativity in Action – 2008 (Eligible for CFRE Points)
Description: Tony is well known around the world for his passion and insight around creativity and innovation. In this session he will ‘jump start your brain’; share his latest thinking; provide examples to inspire and challenge you; and give you practical ways to make you and your organization more creative in your fundraising, marketing, and communications. This fast moving, fun session will be packed with stimulating ideas, directions, and new thinking on the not-for-profit sector as well as the commercial sector, which invests billions of dollars in creativity every year.
Speakers: Tony Elischer, Managing Director, THINK Consulting Solutions
Making the Most of Your Database
Description: Whether you’re an experienced database marketer or just starting to build your list, there’s something in this workshop for everyone. Step One: Review the basics of building and maintaining a database—the importance of data quality and how to determine what data you should collect and append to your file. Hear about sophisticated new hygiene available such as proprietary change of address processing, deceased and seasonal address flags, and more. Step Two: Gain insight from your data using segmentation, aggregation, modeling and other analytical techniques to find opportunities and potential gaps within your data. Step Three: Participate in an interactive discussion relative to what’s around the corner for the future sophistication of your database.
Speaker: Charles Noland, Senior VP, Marketing Analytics; Harte-Hanks, Inc.
Sigrid Seymour, Director, Strategic Data Services Harte-Hanks
Website Development: Beyond the Brochure Site (Eligible for CFRE Points)
Description: We have clear best practices for large, interactive community-based websites. How can you keep your community engaged and active? What are best practices for online cultivation? How can you bridge online and in-person interactions? This session will provide executives with 10 best practices for fundraising with online community development, with concrete examples from for each practice. How is the national nonprofit using their website to more deeply involve and cultivate their large volunteer base? What should you consider during your next website redesign?
Speakers: Jeff Regen, Vice President of Online Marketing & Communications, Defenders of Wildlife
Jeff Patrick, President, Common Knowledge
21st Century Giving - Philanthropy in a Flat World (Eligible for CFRE Points)
Description: In the last few years the world has not just shrunk, it has positively pancaked. But are we really equipped to deal with this new global society? What does as a flat world mean for us and, more importantly, for our donors? How can we deal with the communications overload when it is actively challenging our capacity to prioritize and process information, causing huge changes in the way we think, act and donate? Jon invites you to join him for this open, honest and challenging session to look closely at the forces at work in creating the global philanthropic world of tomorrow. Together we will try to answer some of these questions and understand what the Flat Philanthropic World will mean for you and your organization.
Speakers: Jon Duchinsky, Founder, bethechange consulting
Crafting a Message to Win More Supporters for Your Cause (Eligible for CFRE Points)
Description: No matter what role you play in your nonprofit organization — leader, fundraiser, board member, volunteer — you face a big challenge: how to develop a succinct and compelling message that will help build public support, attract donors, and keep your organization at the top of people's minds for years to come. In this practical, hands‑on workshop, Mal Warwick, author of “How to Write Successful Fundraising Letters,” will share what he has learned about messaging in 29 years in fundraising and marketing for nonprofits. You'll take home invaluable insight you can put to work to develop a winning message for your organization.
Speaker: Mal Warwick, Founder & Chairman, Mal Warwick Associates
