Education Sessions and Tracks
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ARE YOU READY?
Ready to experience the most exciting tracks and educational sessions to be offered at DC’s #1 Fundraising and Direct Marketing Conference for 2008? There is something for everyone … from the novice fundraiser and direct marketer to the more seasoned professional … from nonprofits to B to B! Check out the tracks listed below … and be sure to check back for more detailed session information! |
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CFRE Certification: Full participation in The 2008 Bridge Conference is applicable for 12.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Points Tracker Form |
| CLICK TRACK TITLES FOR MORE INFORMATION or here for the Schedule at a Glance |
Track 1: Major Donor - In this election year, when candidates and the economy vying for attention, it's more important than ever that you translate your major donors' interests into increased revenues for your organization. And whether you want to perfect your listening skills, ramp up a capital campaign, enlist "major" volunteers, or encourage more donors to step up to the plate, this year's Major Donor Track sessions can help you be more effective at building commitments and income for your organization. - All Sessions Eligible for CFRE Points
Track 2: Direct Response Fundraising - Deepening relationships with your donors means understanding why, when and how to best communicate your program’s mission, brand, accomplishments and needs. More importantly, it means gaining a better understanding of ‘who’ your donors are including their interests, patterns of interactions with you and of course giving history. The sessions in this track will share why, when and how to communicate with your donors at critical junctures in their relationship with you including the prospect and ‘new relationship’ stages, the seriously committed and the ‘please take another look’ stages. From the tried and true to the new and thought provoking, you will walk away with direct marketing fundraising strategies that will both enhance your donor relationships and enhance your bottom line! -
All Sessions Eligible for CFRE Points
Track 3: Creativity, Copywriting, Design (Thursday Only) - You’ve built the better mousetrap; now how do you get the world to beat a path to your door? Take a walk on the creative side to better understand how copywriting and design can persuade the fence-sitters on your list. It’s not all divas and temper tantrums in Creativity, Copywriting, and Design – you’ll get usable, practical information that will enhance your marketing efforts at every turn. -
All Sessions Eligible for CFRE Points
Track 4: Leadership and Management -
Fundraising Professionals are leaders and managers in their organizations as fundraising experts while contributing within various areas and departments. Through cross-departmental collaboration and working with consultants, fundraisers can be proactive and lead the way for interdependence among teams in their organizations. Join us in the Leadership and Management Track to learn more about strategic resource development planning; building development teams by working with consultants; collaborative marketing and fundraising strategies; creating for learning organizations that are open to change; and continuing professional and personal growth for fundraisers outside of their development roles. - All Sessions Eligible for CFRE Points
Track 5: Commercial Direct Response -
Acquire, Grow and Optimize. Sound familiar? These are universal goals for most direct response programs. Whether you are marketing automobiles, subscriptions, pet supplies or member benefits; your marketing messages are working hard to acquire, grow and optimize. In today's rapidly changing marketplace, competition has intensified and direct marketers find themselves needing to deliver more (results, revenue...) with less (time, resources...). If you are looking for new ways to acquire, grow and optimize, the sessions in this track may appeal to you—both commercial marketers and fund-raisers alike. Learn how to leverage industry best practices and use tools, tactics and integrated marketing program strategies to optimize your relationships and to ultimately find new paths to success. -
All Sessions Eligible for CFRE Points
Track 6: Corporate, Foundation & Deferred Giving - The Corporate, Foundation & Deferred Giving Track will provide education for fund development professionals focusing on the nonprofit sector partnering with corporations and corporate social responsibility; direct marketing with the link to planned giving prospects as well as donor advised funds; and trends in foundation grant making and resources for development professionals to write proposals resulting in foundation support of nonprofit organizations and sustained funding. -
All Sessions Eligible for CFRE Points
Track 7: Marketing for Publications & Associations (Thursday Only) - If you work with or for an Association and are looking to connect to cutting edge ideas or industry leaders and colleagues then join us for a full day of experts and innovations on branding, networking and marketing just for Association professionals. Learn how to bring your Association brand to life; how to use and measure “return on engagement,” and if that is not enough then come to the session with a “Zillion ideas” on how to better use the direct response tools that are redefining the industry. - All Sessions Eligible for CFRE Points
Track 8: Featured Speakers -
The 2008 Bridge Conference features an exceptional line-up of world-renowned speakers at this year's Bridge Conference. Hear from some of the foremost leaders in the industry as they share their experience and expertise on the issues and developments shaping development and direct response. These sessions will teach, inspire, and change the way you look at our work and world. Look for the featured speakers in other tracks where they will share more of their experience and expertise! -
All Sessions Eligible for CFRE Points
Track 9: This Electronic World - Technology is evolving so rapidly that it can make the dewiest of us feel old before our time. But you can stay on top of tomorrow’s advancements (and maybe teach the whippersnappers back at the office a thing or two) by exploring the sessions of This Electronic World, which bring together the experts who can show you how to make technology work for you.
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All Sessions Eligible for CFRE Points
Track 10: Messaging & Communications - Can’t have one without the other, can you? Having something to say does little good unless you get your message across. And communication hasn’t occurred unless the people you’ve targeted understand your message. Take a look at the seven sessions in the Messaging & Communications Track. Whether you attend one or all, you’re sure to take away “AHA!” insights into how to improve your organization’s reputation, mission, vision, brand and identity through language, imagery, and the cultivation of your constituents inside and outside your organization.
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All Sessions Eligible for CFRE Points
Track 11: Focus on Museums and The Arts (Thursday Only) - The Focus on Museums and the Arts Track will look at fundraising techniques from the viewpoint of arts and cultural organizations. Fundraising professionals from cultural organizations will share a variety of techniques that they have used to help improve results and increase donor loyalty.
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All Sessions Eligible for CFRE Points
Track 12: Current Issues - Is the “latest thing” worth investigating – or just a fad? Are you missing out on the trends and techniques that could supercharge your revenues? What about the political scene – how will it affect your bottom line? Check out the sessions of the Current Issues track, which focus on today’s greatest challenges and freshest opportunities.
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All Sessions Eligible for CFRE Points
Track 13: Reaching Your Target (Friday Only) - Campaigns live or die based on your ability to reach the right target at the right time. Do you know how to go after that one critical demographic that will turn your hopeful test into a profitable workhorse?
Reaching Your Target is the place to go to increase your understanding of markets with untapped potential, hear from the experts who know how it’s done, and discover some smart new approaches to the eternal question:
How do I boost my returns? -
All Sessions Eligible for CFRE Points
Track 14: Online Essentials (NTEN) (Thursday Only) - It's official: fundraising online isn't just a fad, it's here to stay. We all know that there's more to making it work than a "Donate Now" button and an email blast. But what are the strategies and skills you'll need to get beyond the very basics? These session will bring together the experts in the field to give you the ideas and inspiration you'll need to go back to office and transform your online giving program.
