Track 11: Focus on Museums and The Arts
(Thursday sessions only)
The Focus on Museums and the Arts Track will look at fundraising techniques from the viewpoint of arts and cultural organizations. Fundraising professionals from cultural organizations will share a variety of techniques that they have used to help improve results and increase donor loyalty. - All Sessions Eligible for CFRE Points
THURSDAY (FARRAGUT ROOM)
Breakout 1: 10:30am – 12:00pm
Different Points of View on Cultural Fundraising
Description: Take a fresh look at your fundraising ideas. By comparing and contrasting a variety of fundraising ideas from other cultural institutions take a fresh look at your own approach. Learn how to leverage different ideas to breathe new life into your own fundraising program. Topics will include: member benefits, member events, outside collaborations/partnerships, major donors and visitor services.
Speakers: Jeff Hale, Associate Director of Development, Annual Giving, Ford’s Theater Lauren Harnishfeger, Vice President, Individual and Institutional Giving, National Park Foundation
Mark Mills, Director of Membership, Philadelphia Museum of Art; Sara Enos, Manager, Annual Giving and Development Operations, The John F. Kennedy Center for the Performing Arts
Breakout 2: 1:30pm – 3:00pm
Online Fundraising for the Arts
Description: Online fundraising is seen as the wave of the future. Learn how three different cultural institutions are using online fundraising to grow their membership programs.
Speakers: Vanessa Harbin, Online Fundraising Manager, Smithsonian Institution’s Office of External Affairs
Barb Perrell – Mod, Director of Online Fundraising at Avalon Consulting Group; Debbie Young, Internet Fundraising and Communications Manager, United States Holocaust Memorial Museum; Sara Enos, Manager, Annual Giving and Development Operations, The John F. Kennedy Center for the Performing Arts
Breakout 3: 4:00pm – 5:50pm
More than Member Gifts! Other Ways to raise funds from Museum Members
Description: This lively session will show how the annual membership gift is just the beginning of how a membership file can benefit a Museum. The Museums represented on the panel market special products to their members, hold special events and effectively use their members as a prospect pool for capital campaigns, major gifts, planned gifts and special events. You will walk away with proven techniques and case studies.
Speakers: Amy Farrier, Deputy Chief Development Officer, United States Holocaust Memorial Museum
Edison Wato, Director of Membership, National Museum of the American Indian; Tiffany Neill, Partner, Lautman Maska Neill & Company
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