Track 13: Reaching Your Target
(Friday sessions only)
Campaigns live or die based on your ability to reach the right target at the right time. Do you know how to go after that one critical demographic that will turn your hopeful test into a profitable workhorse? Reaching Your Target is the place to go to increase your understanding of markets with untapped potential, hear from the experts who know how it’s done, and discover some smart new approaches to the eternal question: How do I boost my returns? - All Sessions Eligible for CFRE Points
FRIDAY (FARRAGUT ROOM)
Breakout 4: 9:00am – 10:30am
Giving Jewishly
Description: Hundreds of organizations have robust direct mail fundraising programs mailing primarily to the Jewish market. But for organizations to successfully reach this market requires an understanding of the "language" of Jewish fundraising. Using case studies from a variety of successful Jewish mailers, this session will present the opportunities that exist and the pitfalls to be avoided when convincing people to "give Jewishly."
Speakers: Amy Sukol, Account Supervisor, Lautman Maska Neill & Co.; Tiffany Neill, Partner, Lautman Maska Neill & Co
Breakout 5: 1:30pm – 3:00pm
The New Majority: 30 Reasons Why You Need to Reach the Hispanic Donor
Description: Hispanics are a new majority. To be effective, non profits must be able to identify and communicate with this emerging market. Our 30 Reasons are based on the idea that cultural identification and relevance is a cornerstone of Hispanic giving. We will show how applying this concept to your appeals and communications will help your nonprofit obtain and retain this donor.
Speaker: Loretta Poggio, Consulting - Public Speaking - Ethnic Research – Sales, Ethnic Technologies, LLC; Karen Sinisi, Senior Account Manager – Sales, Ethnic Technologies, LLC
Breakout 6: 3:30pm – 4:45pm
Women's Philanthropy: Emerging Trends and Strategies
Description: The "Power of the Purse" and "Chicks With Checks" has reached beyond women's funds and into the mainstream of fundraising. Traditional methods of donor connection, strategies for asking and stewardship are changing with women's giving leading the way. Find out more about this important emerging philanthropic market and best practices of reaching and engaging more women in your organizations and institutions. Learn the latest in women's philanthropy across generations and explore what this means to your development efforts.
Speakers: Sondra Shaw-Hardy, Co-founder of the Women's Philanthropy Institute at the Center on Philanthropy, Indiana University
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