Track 8: Featured Speakers
The 2008 Bridge Conference features an exceptional line-up of world-renowned speakers at this year's Bridge Conference. Hear from some of the foremost leaders in the industry as they share their experience and expertise on the issues and developments shaping development and direct response. These sessions will teach, inspire, and change the way you look at our work and world. Look for the featured speakers in other tracks where they will share more of their experience and expertise! - All Sessions Eligible for CFRE Points
THURSDAY (GEORGETOWN EAST ROOM)
Breakout 1: 10:30am – 12:00pm
The Copy Clinic: How to Write Successful Fundraising Letters
Description: Novice or pro, this is the workshop for you if you want to strengthen your fundraising appeals. Whether you’ve been writing for years and are looking for pointers to tune up your letters, or simply hoping you can find a way to procrastinate a little less before you sit down to write your next appeal, you’ll get what you need at this dynamic, interactive session. Veteran fundraising copywriter Mal Warwick, author of “How to Write Successful Fundraising Letters,” will guide you through a point-by-point analysis of recent fundraising letters. You’ll learn Mal’s own “Cardinal Rules of Fundraising Letters,” and you’ll receive invaluable handouts that will help you through the copywriting process for years to come.
Speaker: Mal Warwick, Founder & Chairman, Mal Warwick Associates
Breakout 2: 1:30pm – 3:00pm
Tough Talk and You and Your Board: Part I
Description: How many effective boards do you know? How do you define effective? What are the implications of the for-profit and nonprofit scandals? How do you deal with accountability, governance, and transparency?
Topics addressed in this two-part workshop include:
- Governance as a collective act
- Rogue board chairs
- Simone’s world-wide mission to destroy all executive committees
- Importance of the board meeting, the only time governance happens
- Conversation rather than discussion
Special note: This session is for professionals who are familiar with governance fundamentals and work closely with boards. Attendance in the first half is a prerequisite for attending the second half.
Speaker: Simone Joyaux, Principal and Owner, Joyaux Associates
Breakout 3: 4:00pm – 5:50pm
Tougher Talk and You and Your Board: Part II (Prerequisite: Part I)
Description: Please see description for Part I
Speaker: Simone Joyaux, Principal and Owner, Joyaux Associates
FRIDAY (LINCOLN WEST ROOM)
Breakout 4: 9:00am – 10:30am
Breaking out of your Creative Comfort Zone
Description: You’re a really good fundraiser. But every so often we need to take a step back and look at where we really are. We need to break some of our fundraising habits and put some real creativity back into our mix! This class will take your way out of your fundraising comfort zone, challenging your existing ways of thinking and helping you take concrete steps to be more creative. We’ll travel round the world getting a buzz from the hottest fundraising and nonprofit communications around today and we’ll give you a chance to break down the barriers that are holding you and your organization back. You’ll imagine your brand of tomorrow, you’ll take a big pair of scissors to your favorite mailpack and maybe, just maybe, Bill Gates will make an appearance.
Speaker: Jon Duchinsky, Founder, bethechange consulting
Breakout 5: 1:30pm – 3:00pm
Mythbusting
Description: Pick up your energy and take the fast track via this one-hour session, which promises to be fun, challenging and energetic. Join Sean Triner as he shares the discoveries what are the 10 greatest fundraising myths he's made while working with a variety of organizations and causes around the world. This session knocks on the head a lot of "facts" from major donors and bequests through to donor perceptions and into government and even corporate alliances.
Speaker: Sean Triner, Pareto Fundraising
Breakout 6: 3:30pm – 4:45pm
The New Media Strategy Laboratory: The experimental session to create the best new media strategy ever seen for fundraising!
Description: For organizations that have shown the courage to take calculated risks in the area of new media fundraising, they have been rewarded with unbelievable ROIs, the staggering growth of new donor bases, and the unparalleled strengthening of their brands. Now it’s time to take all of these best practices and case studies and mix them together to come up with a scientific (and artful) formula for new media strategic fundraising success. This interactive, hands on session will provide an inside look at global new media fundraising programs and results from alternative gift giving online, to online in memory giving to mobile phone fundraising to emergency giving online. This experimental session will give participants a chance to create their own integrated direct response plans for the next 3 years! This is the right class if you need to walk away with a new media fundraising strategy you can implement confidently for the next few years. This session will rely on up-to-date material from a new book in the AFP Fund Development Series: People to People Fundraising: Social Networking and Web 2.0 for Charities which includes chapters from the presenters.
Speaker: Michael Johnston, President, HJC New Media
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