Track 9: This Electronic World

Technology is evolving so rapidly that it can make the dewiest of us feel old before our time. But you can stay on top of tomorrow’s advancements (and maybe teach the whippersnappers back at the office a thing or two) by exploring the sessions of This Electronic World, which bring together the experts who can show you how to make technology work for you. - All Sessions Eligible for CFRE Points

THURSDAY (CAUCUS ROOM)

Breakout 1: 10:30am – 12:00pm

Web 2.0 & Social Networks: Are We There Yet?

Description: So is this ‚"Web 2.0‚" and ‚"social network‚" stuff fully baked yet? Has it actually started paying off for nonprofits yet? Or more hype than substance? This session will use data and case studies from experienced nonprofit experts to take stock of the overall experience that most nonprofits are having using these new tools and principles. By focusing on a few success stories (yes there really are some!) we will try to identify what the secrets of success seem to be. Also: What are the key success metrics, and how do they vary if my goals are to build brand awareness, or educate the public‚ as opposed to advancing my advocacy agenda? Or what if my goals are to grow my list of grassroots supporters? To attract donor leads? Or to fundraise directly, right now? Come participate, and be ready to share your own war stories from the Web 2.0 front.

Speaker: Eric Rardin, Non-profit Services Director, Care2; Jonathan Colman, The Nature Conservancy; Melvin Young, VP Marketing, Brand Leadership, United Way of America

360° - how online fundraising can help EVERY aspect of your fundraising and friendraising

Description: Online tools, strategies and tactics can help all areas of your fundraising – from planned giving, to in-honor gifts, to annual fund giving, to capital campaigns and major gifts. This Session is Best For Non-profit decision-makers who have responsibility for implementing online fundraising initiatives. At the end of the session, participants will know; how to integrate online giving to EVERY area of fundraising; from global case studies how to avoid the pitfalls of poorly integrated online/offline fundraising; which tools can help an organization conduct, and support, EVERY kind of fundraising online. This session will rely on up-to-date material from a new book in the AFP Fund Development Series: People to People Fundraising: Social Networking and Web 2.0 for Charities which includes chapters from the presenters.

Speaker: Michael Johnston, President, HJC New Media

What’s Your Best Pick-Up Line?

Description: With all the buzz about Facebook and Myspace, you would think nonprofits are having a very easy time using the Internet to recruit new donors and other supporters. Our experience shows the opposite is true. That it’s increasingly difficult to recruit new donors online. Come to this session to hear what strategies and techniques leading nonprofits are using to recruit supporters online. Find out what’s working, and what’s not working. This will be a highly participatory session that will engage the audience throughout the session.

Speakers: Sheeraz Haji, Entrepreneur-in-Residence, El Dorado Ventures; Geoff Handy, HSUS

FRIDAY (CAUCUS ROOM)

Breakout 4: 9:00am – 10:30am

Online and New Media Fundraising: Trends, Tools and Best Practices

Description: Group fundraising. Peer-to-peer fundraising. Find out about the trends, tools and best practices in nonprofit marketing and fundraising. Learn how leading nonprofits are using new strategies and tools to identify and engage supporters, and turn supporters into donors. The session will highlight the trend toward empowering constituents by giving them easy-to-use tools to raise funds on behalf of the nonprofit organization -- personal fundraising via virtual events, "live" in-person events (races, bike-rides, etc.) and other online campaign strategies/tactics that get constituents participating on behalf of a nonprofit organization and getting their personal, business and family networks engaged. Learn the strategies, tactics leading nonprofit organizations are using to drive participation, engagement and results $$.
Speakers: Chas Offutt, Director of Internet Strategy, American Rivers; Jim Jacobs, Vice President, Interactive, OmniStudio; Matt McCabe, Principal Consultant, Convio
Victoria Miller, President of the Board and Founding Executive Director, Trisomy 18 Foundation

Video Publishing Case Studies for Nonprofit Marketing, Fundraising and Membership Growth

Description: This presentation will survey current effective and creative uses of Internet video and then draw lessons from recent case studies of our clients, including a major university, a national online organization, an international humanitarian group, and a local nonprofit. The presentation will address how video can be used by organizations large and small and for differing purposes: Public advocacy, fundraising, event promotion, membership growth, and energizing existing members. Technologies examined will include (1) video links embedded in email, (2) video displays on websites, and (3) solicitation of video responses.

Speakers: Frances Schlosstein, President, Entrepreneurial Excellence; Robert Enholm, Founding Principal, Candle Spark Strategies

The Three Musketeers of Online Marketing: Integrated SEO, SEM, and Email for the Optimum ROI

Description: Each of these online marketing tactics has its own unique strengths, but together they provide you with a powerful online marketing arsenal. Learn the value of integrating your search engine optimization, search engine advertising and email campaigns to fight the deadly enemies of online invisibility and inaction. See case studies of successful integrated campaigns for associations and nonprofits and how they further your cause and increase qualified visitors, sales, donations and memberships.

Speakers: Liz Murphy, President & CEO, RedEngine Digital; Robin Steffek, RedEngine Digital