TRACK 2:  CAUSE-RELATED MARKETING, CORPORATE AND FOUNDATION FUNDRAISING
Wednesday, July 28; 8:30 AM -- 9:20 AM

Six Steps to Sponsorship Success: What Nonprofit Leaders Needs to Know

Gail Bower, President, Bower & Co. Consulting LLC

Target audience: Beginner (0-4 years)

If you're like many nonprofit leaders, you may be wondering if corporate sponsorship revenue is the answer.  After a year of market fluctuations and uncertainty drying up traditional sources of funding, is it time to dive into the corporate sponsorship pool?  Before you take the plunge, join marketing and sponsorship specialist, Gail Bower, author of "How to Jump-start Your Sponsorship Strategy in Tough Times," to learn about best practices for success with corporate sponsorship.

Learn:

  • What a successful corporate sponsorship looks like and why it should support your mission
  • 6 building blocks for success
  • 3 common pitfalls nonprofits make and how to avoid them

Use My Session Planner  

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