How to Keep Your Major Donors Happy: 10 Stewardship Tips to Live By

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Martha Schumacher, ACFRE, President, Hazen Inc.
Katie Jett Walls, Manager of Individual Giving, Capital City Public Charter School

Target audience: Advanced (10+ years)

Your major donors are supporting you today.  What about tomorrow?  During tough economic times, there is nothing more important than retaining your top donors.  But how?  Engaging communications, VIP outreach and active listening are just a few of the best practice approaches to keep them on board. You can implement all 10 of these ideas as soon as you get back to the office.  Attend this session if you want to keep your major donors - and keep them happy!

Learn:

• How to retain your major donors for the long term
• How to implement a stewardship program that works best for your major donor base
• How to create a major donor stewardship culture in your organization

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