Bruce Biegel
Managing Director
The Winterberry Group

Presentation Title: Understanding Digital Data - How Online Data is Changing Direct Marketing

Bruce Biegel is managing director of the Winterberry Group; he leads the firm's consulting practice and establishes its strategic and operational agenda.  A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic planning, business assessment, mergers and acquisitions, global multichannel marketing and technology development.  Mr. Biegel has led more than 100 engagements working with agencies, marketing services and technology clients from early stage through multi-billion dollar global enterprises, and covering the US, Canada and Western Europe.  In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to the firm’s investment bank affiliate Petsky Prunier LLC.  Chairman and as founder of the DMA's Marketing Technology Council, Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia.  Recent speaking engagements include a the 4As Transformation Conference, the Email Experience Conference in Barcelona, the Direct marketing Club of NY, major events of the DMA (including its Annual , DM Days, Digital Days and Leaders’ Conferences) and the Institute of Direct Marketing UK.