Emily Reagan
Senior Vice President, Group Account Director
RTC Relationship Marketing

Presentation Title: The New Direct Marketing Equation: From Driving Transactions to Building Relationships

Emily joined RTCRM in July 2008 as the lead strategist for the AARP client focusing on health, and now leads our Strategy & Insights department.

Prior to joining RTCRM, Emily was vice president of marketing for Guitar Center, leading insight-driven branding, positioning and consumer experience for a new division targeted to beginning musicians.  She also worked as director of marketing for RadioShack, developing and implementing integrated marketing strategies and campaigns, establishing the brand as the number-one retailer for SIRIUS Satellite Radio products and driving double-digit growth in key categories such as digital imaging, iPods and GPS.

Emily also served in management and consultant roles in product/segment marketing, e-business strategy and business development.  Her industry expertise spans retail, digital entertainment, energy services and telecommunications.

Emily earned her BA in journalism from Southern Methodist University and her MBA from the McCombs School of Business at The University of Texas at Austin.