Jennifer Bielat
Assistant Vice President
Easter Seals

Presentation Title: Good to Great: Donor Stewardship Makes the Difference

Jennifer Bielat is assistant vice president, direct marketing at Easter Seals, headquartered in Chicago.  Bielat is responsible for oversight of a national direct response marketing program generating $45 million annually through the production of 50 million pieces of direct mail, telemarketing and online direct response initiatives.  Through her strategic leadership, the organization has grown to a billion dollar enterprise with a brand valued at $5 billion.  Her career in marketing began in 1987 with The LINC Group, a financial services company dedicated to the financing needs of the healthcare and hospitality industries.  Jennifer is an executive leader with a distinguished career.  Industry recognition includes 2002 Direct Marketing Association Nonprofit of the Year Award and 2006 Nonprofit Times Top Fundraiser of the Year.  She currently serves on two industry boards and chairs the committee for Education and Conference Development for the Direct Marketing Association Nonprofit Federation Advisory Board.