Jo Sullivan
Managing Director
CDR Fundraising Group

Presentation 1: Overcoming Obstacles to Multi-channel Integration
Presentation 2: Welcome to the Future: Bridge 2030 – Time Travelers' Perspective!

With more than 15 years of marketing experience, Jo Sullivan has recently joined Creative Direct Response Fundraising Group as a senior director of integrated marketing.  Previously Jo had been with the ASPCA (American Society for the Prevention of Cruelty to Animals) since 1999 where she served as executive vice president of external affairs.

Jo lead the strategic direction of the ASPCA’s Development, Special Giving, and Marketing & Licensing efforts, and was responsible for growing the organization into a leading nonprofit.

Jo has also guided integrated Development & Communications outreach surrounding several high profile events—including Hurricanes Katrina, Rita, and most recently, Gustav; the pet food recall of 2007; and the evolution of Prevention of Cruelty to Animals Month and the ASPCA’s ‘Go Orange for Animals’ campaign.

Jo served as Board Chairman at Direct Marketing Association Nonprofit Federation, and is also on the Editorial Board at Fundraising Success Magazine.  Jo frequently represented the ASPCA at various industry events and conferences and served as an official ASPCA spokesperson in the media appearing on the Ellen DeGegeneres Show, The Today Show and Martha Stewart.

She started her career in marketing and advertising, managing several international promotional and direct marketing campaigns and earned her B.A. in Communications and Public Relations from the University of North Carolina at Greensboro.