2010 Bridge Pre-Conference Workshops

Monday, July 26
10:00 AM - 4:00 PM with boxed lunch

Get a head start on making the most of your 2010 Bridge Conference experience – Join us on Monday, July 26 for a day of stimulating and inspiring pre-conference workshops! These very reasonably priced workshops will provide you with an intimate and in-depth educational opportunity among some of the leading experts in direct marketing and fundraising today.

Take advantage of intense, small workshops – great one-on-one opportunities with industry leaders

*Seriously Good Innovation...in Practice!*
Target Audience: Speaker:	Intermediate to Advanced (5+ years) Jon Duschinsky, International Fundraiser and Trainer, bethechange

Innovation is about more than just bright ideas - it is about making them happen! If you ever feel like you could be doing more to make real change, but you just don’t have the tools to do it, then this session is for you! Jon will take you on a truly interactive journey beyond the creative to help you understand what makes a great idea and how to build a strategy that can transform your fundraising and build a truly innovative organization.

*Everything You Wanted to Know about Integrated Fundraising for the 21st Century - But Were Afraid to Ask!*
Target Audience: Speaker:	Intermediate to Advanced (5+ years) Michael Johnston, President and Founder, Hewitt and Johnston Consultants

Are you still trying to coordinate your online and offline messages? How do you take every channel and make sure that annual giving; monthly-committed giving; pledge events; social media; major gifts; and bequests seamlessly fit together?

This exciting session will explore the many innovative ways to attract and retain supporters of every level - making you an expert in one day on multi-channel and multi-level fundraising. What are the different media channels available for fundraising? How hard is it? In the ever changing demographics of our world, today’s fundraisers need to be on top-of-their-game and embrace new techniques to find supporters and keep the ones you have! We guarantee that you will have fun as you witness the endless ways others have jumped into the age of Google and started to combine direct mail, social network sites, personal pages, digital photos, blogs, video, widgets, audio podcasts and mobile phones to raise money and build relationships with their supporters. This fast-paced session (tons of real examples) will help you better understand the multi-channel environment along with a minimum of 50 great ways to make it work for you!

This session will give you an inside look at some of the best integrated fundraising organizations in the world - from Make-A-Wish Foundation to UNICEF to Red Cross to New York Public Library to Oxfaml.

Learn:

How the demographics of giving can help you determine the right mix of old and new media for fundraising
How to better understand the strengths and limitations of using new media (mobile phones, personal online pages, etc) fundraising for building donor loyalty
How to understand how older individuals may, or may not, use new media for fundraising

*Building a Transformational Brand From Within - for Breakthrough Fundraising Results*
Target Audience: Speaker:	Intermediate to Advanced (5+ years) Amanda Seller, Director of International Fundraising, The UN Refugee Agency

Speaking from direct experience leading two international brand transformation programs, Amanda will share cases studies from these and other NFPs from around the world on how to totally transform brand and messaging to deliver breakthrough fundraising results. Working progressively through tasks like mission and values mapping, leadership, stakeholder engagement, agency participation and planning integrated fundraising and communications activities; Amanda will share valuable stories of success and failure, work with participants to demonstrate how to build a brand from within the heart of an organization - and deliver a practical road map that will work for any NFP, large or small, local or international.

*Advanced Copywriting Techniques*
Target Audience: Speaker:	Advanced (10+ years) Mal Warwick, Founder & Chairman, Mal Warwick Associates

In this entirely new and original master class with veteran direct response copywriter Mal Warwick, you’ll learn the nuances of word-crafting that can turn a passable appeal into a breakthrough. This session is based on Mal’s insights gained from 30 years of raising money by mail, telephone, and online. You’ll learn how to craft copy that’s more personal and engaging, introduce greater urgency and immediacy into your appeals, make optimal use of response-boosting involvement devices, design the perfect reply device, format your direct mail letters and emails for maximum readability, and repurpose direct mail copy for use in email and on the Web. Sign up in advance for this unique, hands-on session with direct response copywriter Mal Warwick. Submit one of your own letters - or someone else’s - for an in-depth critique.

Learn: