The 2010 Bridge to Integrated
Marketing & Fundraising Conference

July 26-28 | Gaylord National Conference Center National Harbor, Washington, D.C

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Webinars

We have two (2) complimentary webinars in which you can participate.

Complimentary Webinar #1 - Sponsored by NTEN - Nonprofit Technology Network
Superheroes of Online Fundraising: Become a Data-Driven Strategist
Presented by Sarah DiJulio, Executive Vice President, M+R's
Monday, July 12 | 11:00 AM - 12:30 PM PST

Here’s how to register for the NTEN Webinar:

• If you're new to NTEN, you'll have to set up a free and easy account! (Or login to your NTEN account.)
• Go to Superheroes of Online Fundraising: Become a Data-Driven Strategist
• Select 'Bridge Conference' in the "How did you hear?" field when registering and select the $0 price.
• Questions? Email Anna Richter, Program Manager, NTEN, at anna@nten.org.

Learn how to transform from a mild-mannered online organizer into a true data-driven mastermind! Smart nonprofits use data to continually evolve their email communications. When you use data to drive your strategic decisions, you'll make better decisions, avoid mistakes, and achieve a higher return on investment. But how do you transform your organizational culture to become data driven? And what kind of data are we talking about anyways? How do you sift through the massive volumes of online data to discover what is truly relevant? Superhero costume is not required.

Takeaways:

1. 5 methods to create a data-driven culture
2. Top 10 data points you probably aren't tracking that you should be
3. How to design meaningful tests

Presented by: Sarah Dijulio, Executive Vice President, M+R Strategic Services

Sarah DiJulio, Executive Vice President, launched and directs M+R's online fundraising and advocacy program. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Sarah developed the eNonprofit Benchmarks Study, an annual report that provides industry-wide metrics for online fundraising and advocacy. Sarah's team at M+R helps to manage over 10 million online constituents for our clients, sending roughly 30 million email messages per month.

Complimentary Webinar #2
Michael Margolis, Entrepreneur & Founder of Get Storied
And our Keynoter for the Bridge Conference will give you a presentation to whet your appetite!
Wednesday, July 14 | 2:00 PM - 3:00 PM EST