Blogs « Bridge Conference 2018

Want to increase your donations? Here are 3 reasons why payment type matters

You already know sustaining donors offer a steady, reliable income stream. But did you know the method of donation also matters? Using direct withdrawal via ACH—an electronic payment in which funds are withdrawn or debited from a donor’s checking or savings account and transferred directly to your organization—can benefit you in ways you may not […]

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A Road Map to Truly Transformative Gifts

Does your organization need big, transformative gifts to achieve mission success?  If yes, then what will that take? Focus on both the art and the science of high-touch fundraising. High-touch fundraising creates development approaches and cultivation activities specifically customized and personalized to maximize fundraising results for each qualified individual major donor, corporation or foundation. Personable and engaging executive […]

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Where are all the Young People?

According to the National Endowment for the Arts’ Survey of Public Participation in the Arts, older adults were the only group to show an increase in performing arts attendance 2002-2012. If you are also worried about aging audiences or donors, you’re not alone. At Washington Performing Arts, one of the country’s leading presenting and producing […]

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Energy Efficiency

OUR BRAINS CONSUME 20% OF OUR ENERGY Our brain represents 2% of our body weight but consumes 20% of its energy. As a result, we save mental energy whenever we can and “go for the easy option” often based on mental short-cuts and emotion. Take a commercial example: A stall was set up offering customer […]

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$10,000 in Free Ads: Google Ad Grants Connects People to Causes

What could you do with $10,000 per month in free advertising? How would it impact your cause? Your marketing budget? Are you looking to increase your potential donor pipeline? There is a resource that you may hear a lot about but have not tried yet! Google Ad Grants empowers eligible nonprofits with $10,000 per month […]

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Grants in Your Pants: The Forgotten Funding Source

The recent fundraising buzz around major donors is understandable:  Individual giving comprises the majority of philanthropic contributions.  Why wouldn’t a development team spend its time where the giving is largely unrestricted and is likely to come in year after year? Of course, that describes the old major giving landscape.  Major donors are increasingly looking to […]

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CSI: Nonprofit — Case Investigation

In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money. Here are the facts:  the world is more cluttered with information than ever. Your organization can’t afford to have ineffective fundraising messaging. A solid institutional case for support forms the […]

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Be Sure to Tend These Annual Fund Perennials

With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation.  But that’s risky. One or more of these digital perennial favorites can create your stable base: Motivate supporters to give with a Membership Month Devise a compelling theme with a built-in time limit. Throughout the month, you […]

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Titans of Media: Google vs. Facebook for Nonprofits

“Which media titan should be favored more heavily in your marketing mix?” Digital marketing is a core strategy element for most nonprofits. Reaching users where they’re most engaged—with the right content, at the right time—is key. Consumer expectations evolve in concert with technology, and organizations that don’t adapt their messaging, fundraising, and list growth strategies […]

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Start Planning for Summer Learning Now

Although winter will be with us for a little longer, signs of summer are already popping with the recent announcement of the twelve resource-rich tracks for the upcoming Bridge to Integrated Fundraising and Marketing Conference. At this summer conference, marketers and fundraisers will learn about emerging trends in their fields and develop new ideas on […]

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Developing a Compelling Case for Support

                By Christina Yoon, Ph.D. A nonprofit’s case for support is a fundamental document — the heart and soul of all fundraising efforts. It tells the organization’s story, sharing clear messages and inviting donors to contribute to a collective vision. From capital campaigns to the annual fund, the […]

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