Blogs « Bridge Conference 2019

How Not to Panic When Your Boss Needs Answers

Does your boss fire-hose you with questions that you wish you knew cold, but maybe you don’t? Do you hesitate when put on the spot with questions like: “How many new members do we have this year? “What is our five-year donor value?” “What’s our retention rate?” Your boss wants to know—and is relying on YOU […]

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Peer to Peer Fundraising: The Rising Tide

At some point, your board, your executive director, your colleagues… have said, “We need to do peer-to-peer fundraising!” No doubt, peer to peer (P2P) is effective, the question is, how can you use this powerful channel, while fully understanding the risks and potential rewards? More than Events Peer to peer fundraising, an endeavor not to […]

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Three reasons why I’m excited for this year’s Bridge Conference

We’re finally up for air after the year-end fundraising rush. And while we’re all digging through our numbers and benchmarks from last year, it’s never too soon to start looking ahead. Because guess what? Registration for the Bridge to Integrated Marketing & Fundraising Conference is now open! Indeed, it’s almost that time of year again. […]

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Want to increase your donations? Here are 3 reasons why payment type matters

You already know sustaining donors offer a steady, reliable income stream. But did you know the method of donation also matters? Using direct withdrawal via ACH—an electronic payment in which funds are withdrawn or debited from a donor’s checking or savings account and transferred directly to your organization—can benefit you in ways you may not […]

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A Road Map to Truly Transformative Gifts

Does your organization need big, transformative gifts to achieve mission success?  If yes, then what will that take? Focus on both the art and the science of high-touch fundraising. High-touch fundraising creates development approaches and cultivation activities specifically customized and personalized to maximize fundraising results for each qualified individual major donor, corporation or foundation. Personable and engaging executive […]

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Where are all the Young People?

According to the National Endowment for the Arts’ Survey of Public Participation in the Arts, older adults were the only group to show an increase in performing arts attendance 2002-2012. If you are also worried about aging audiences or donors, you’re not alone. At Washington Performing Arts, one of the country’s leading presenting and producing […]

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Energy Efficiency

OUR BRAINS CONSUME 20% OF OUR ENERGY Our brain represents 2% of our body weight but consumes 20% of its energy. As a result, we save mental energy whenever we can and “go for the easy option” often based on mental short-cuts and emotion. Take a commercial example: A stall was set up offering customer […]

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$10,000 in Free Ads: Google Ad Grants Connects People to Causes

What could you do with $10,000 per month in free advertising? How would it impact your cause? Your marketing budget? Are you looking to increase your potential donor pipeline? There is a resource that you may hear a lot about but have not tried yet! Google Ad Grants empowers eligible nonprofits with $10,000 per month […]

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Grants in Your Pants: The Forgotten Funding Source

The recent fundraising buzz around major donors is understandable:  Individual giving comprises the majority of philanthropic contributions.  Why wouldn’t a development team spend its time where the giving is largely unrestricted and is likely to come in year after year? Of course, that describes the old major giving landscape.  Major donors are increasingly looking to […]

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CSI: Nonprofit — Case Investigation

In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money. Here are the facts:  the world is more cluttered with information than ever. Your organization can’t afford to have ineffective fundraising messaging. A solid institutional case for support forms the […]

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Be Sure to Tend These Annual Fund Perennials

With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation.  But that’s risky. One or more of these digital perennial favorites can create your stable base: Motivate supporters to give with a Membership Month Devise a compelling theme with a built-in time limit. Throughout the month, you […]

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