Earn CFRE/ACFRE Credits at The Bridge to Integrated Marketing & Fundraising Conference
Advance Your Certification Goals with 12 CFRE-Approved Continuing Education Points
CFRE
AFCRE
Full participation in The Bridge to Integrated Marketing & Fundraising Conference is approved for 12 points in Category 1.B – Education toward initial certification and/or recertification through CFRE International.
Participants who attend eligible sessions may apply these credits toward their CFRE certification requirements.
CFRE International is an independent organization dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. CFRE approval confirms that the educational content provided meets the established criteria for continuing education in the fundraising profession.
Attendees are responsible for tracking their participation and self-reporting continuing education credits through the CFRE International portal.
For full approval details and documentation of eligible sessions, please download the official CFRE Approval Letter (PDF).
The ACFRE—Advanced Certified Fundraising Executive—is the highest-level credential offered by CFRE International for experienced fundraising professionals. This year, the Bridge Conference is pleased to offer advanced-level education sessions that have been approved for ACFRE credit for fundraising professionals pursuing or maintaining the credential.
Attendees can download the ACFRE Credit Tracker below to identify approved sessions and track their participation throughout the conference.
Bridge Conference ACFRE Session Tracker
Sessions listed meet the educational requirements in Leadership, Management, or Ethics for the ACFRE credential. Credit for an Educational Session is based in large part upon the applicant’s ability to express the senior-level educational outcomes which affected their thinking and future action.
Wednesday, July 29
Driving Donor Engagement and Operational Efficiency: A Real-World Look at Transforming Fundraising Through Technology and Strategy
Speakers: Erik Tomalis, Chief Evangelist, Avid; Jessi Marsh, Chief Executive Officer, Will Allen Foundation
The Data Diet: Cutting Back to What Really Fuels Digital Fundraising
Speakers: Porter Mason, Senior Vice President, Stagecoach Digital; Dan Pazos, Director, Digital Fundraising & Engagement, National Audubon Society; Sarah Friedman, Digital Advertising Manager, National Audubon Society; Morgan Klein, Senior Director of Testing & UX, Stagecoach Digital
Thursday, July 30
From Boomers to Gen Z: Generational Giving Strategies to Replace Lost Funding
Speakers: David Blyer, Co-Founder, President & CEO, Arreva; Christopher Fink, Chief Operating Officer, Arreva
From Curiosity to Confidence: How Nonprofits Can Adopt AI Responsibly and Effectively
Speakers: Ira Horowitz, Founder, Cornershop Creative; Jenna Czaplewski, Director, Communications & Philanthropy, Coalition for Children, Youth & Families
The Power of Global Giving: How Relationships Drive Global Change
Speakers: Beth A. Keller, MPA, CFRE, CAP, Senior Director, Individual Giving, The Brookings Institution; Alexandria Gates, CFRE, Senior Director, Development, Johns Hopkins University
Turning Data Into Decisions: Smarter Attribution for Nonprofit Growth
Speakers: Laura Durington, Director, Annual Giving, Catholic Relief Services; Mary E. Anderson, Director, Media Buying, Further
Applying Fundraising Effectiveness Project insights to transform how teams plan, invest, and grow generosity
Speakers: Tim Sarrantonio, CNP, Chair, Fundraising Effectiveness Project; Shannon McCracken, CAE – The Nonprofit Alliance; Woodrow Rosenbaum, Chief Data Officer, GivingTuesday; Harry Lynch, CEO, Sanky Communications
Boundaries Build Brilliance: The Power of No
Speakers: Jade L. Nguyen Swanson, Director, Business Development, The Engage Group; Joanne Wilson, Vice President, Advancement Operations, Humane World for Animals; Bryan Casler, 4Site Studios
Agents for Good: Building Trust and Transforming Fundraising with AI-Powered Development Agents
Speakers: Laurene Currie, Senior Principal User Experience Researcher, Blackbaud; Cortney Moore, Donor Relations Manager, Fort Collins Habitat for Humanity; Paul Goldstein, Sr Director, AI Growth, Blackbaud
Becoming a Catalyst for Change - Improving Your Change Management and Fundraising Leadership Skills
Speakers: Chrissey Nguyen Klockner, Director, Development, GO Tutor Corps; Jonathan Meagher-Zayas, CFRE, MSW, MPA, CDP, Founder & Chief Strategist, Equity Warrior Strategies
Cognitive Impairment in Donors: Identifying the Issues & Applying Best Practices
Speakers: Tara Adams, PhD, JD, Director, Philanthropy, North Carolina State University; Anthony Pomonis, CFRE, Assistant Vice President of Transformational Giving, University of Central Florida
The Dreaded B-word: How to Burnout-proof Your Team and Yourself
Speakers: Mark Rovner, JD, PCC, SEP, Founding Principal, Sea Change Strategies; Laura Washburn, Senior Vice President, Communications and Marketing, Share Our Strength
Don't Plan Blind: Why Integrated Strategy Starts with Organizational Health
Speakers: Charisse Marcus, President, Good Scout Group; Evelyn Allen, VP, Client Engagement & Insights, Good Scout Group; Philips McCarty, President, Mental Health Coalition (MHC); Adrian Slagle, Chief Marketing Officer, USO
Tough Questions; Honest Answers: Big Topics We Do, and Don’t, Want to Talk About
Speakers: Craig A. Zeltsar, Principal & Co-Founder, NNE Marketing; Shira Mitchell, SVP, Development, Special Olympics, Inc.; Dave Strauss, Director, Global Membership, The Nature Conservancy; Dana Bunke, SVP Direct Response & Integrated Fundraising, Easterseals
Friday, July 31
Elevating the Donor Experience: Proven Strategies for Upgrading Supporters at Every Level
Speakers: Barbara A. Johnson, Managing Director, Marketeam; Jake Tolan, Director, Direct Marketing, Smile Train; Mallory Henig, Senior Manager, Individual & Planned Giving, Conservation International; Heather Hoslov, National Development Director, League of Women Voters
How to Get Your Nonprofit Found in ChatGPT: Lessons from Oceana’s GEO Success
Speakers: Ira Horowitz, Founder, Cornershop CreativeJenna Czaplewski, Director, Communications & Philanthropy, Coalition for Children, Youth & FamiliesChristine Ward, Senior Digital Content Strategist, Cornershop Creative
Reimagine, Reengage, Reinspire Your Donors: Real World Examples Across Generations and Channels
Speakers: Steven Abrahamson, VP, Membership & Advocacy, National Audubon SocietyKimberly M. O'Donnell, CFRE, ACC, Chief Fundraising Officer & VP, Coaching, Bonterra
Retention by Design: Leveraging Data to Turn First-Time Donors into Lifelong Supporters
Speakers: Laura Durington, Director, Annual Giving, Catholic Relief Services; Mary E. Anderson, Director, Media Buying, Further
Saving Lives & Doing Dishes
Speakers: Carrie Severson, Keynote, Author & Recovering Burnout, Carrie Severson LLC
The Art of Asking Across Communities: Building Credibility and Connection
Speakers: Jaye Lopez Van Soest, CFRE, Founder & Principal, Flourishing, LLCSteven L. Titlebaum, CFRE, Executive Director, Howard University Medical Alumni Association, Inc
Grace Under Pressure: Fundraising Leadership That Builds Resilience — and Results
Speakers: Kyla Shawyer, CEO & Co-Founder, Philanthropy & Fundraising North AmericaTabitha Glenn, Vice President, Direct Response, USO; Franklin Guerrero, Executive Director & Chief Development Officer, Chapters Health Foundation
Listening for Retention: Creating Meaningful Donor Relationships at Scale
Speakers: Alia McKee, Principal, Sea Change Strategies; Ishmam Raidah Rahman, Director, Audience & Donor Strategy, International Rescue Committee; Amber L. Redmond, Director, Stewardship & Engagement, President's Circle, Planned Parenthood Federation of America; Mariale Delgado, Senior Manager, Rescue Collective Leaders, International Rescue Committee
The Heart Beats the Algorithm: Why Authentic Storytelling Outlasts Every Trend
Speakers: Camille Didelot, Digital Fundraising Manager, Americans United for Separation of Church and State; Noelle Ramsey, Sr. Director, Direct Response Marketing, Americans United for Separation of Church and State; Whitney Oppenhuizen, Senior Marketing Director, Americans United for Separation of Church and State; Johnathan AA. Gibson, Graphic Design Manager, Americans United for Separation of Church and State
Who's the Boss? Navigating Power Dynamics in Modern Major Gifts Stewardship
Speakers: Liza Douglas, CFRE, National Executive, Transformational Philanthropy, American Heart Association; Pedro J. Rivera, JD, Principal & CEO, PJR Consulting, LLC