Jul 12, 2018

OUR BRAINS CONSUME 20% OF OUR ENERGY Our brain represents 2% of our body weight but consumes 20% of its energy. As a result, we save mental energy whenever we can and “go for the…

Jun 20, 2018

What could you do with $10,000 per month in free advertising? How would it impact your cause? Your marketing budget? Are you looking to increase your potential donor pipeline? There is a resource that you…

Jun 20, 2018

The recent fundraising buzz around major donors is understandable:  Individual giving comprises the majority of philanthropic contributions.  Why wouldn’t a development team spend its time where the giving is largely unrestricted and is likely to…

May 10, 2018

In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money. Here are the facts:  the world is more cluttered with…

Apr 25, 2018

With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation.  But that’s risky. One or more of these digital perennial favorites can create your stable base:…

Mar 20, 2018

“Which media titan should be favored more heavily in your marketing mix?” Digital marketing is a core strategy element for most nonprofits. Reaching users where they’re most engaged—with the right content, at the right time—is…

Feb 14, 2018

Although winter will be with us for a little longer, signs of summer are already popping with the recent announcement of the twelve resource-rich tracks for the upcoming Bridge to Integrated Fundraising and Marketing Conference.…

Jul 25, 2017

                By Christina Yoon, Ph.D. A nonprofit’s case for support is a fundamental document — the heart and soul of all fundraising efforts. It tells the organization’s story,…

Jun 30, 2017

                  I meet a lot of fundraisers. It makes sense, after all, I train people to be great fundraisers. Sadly, it’s rare for me to meet nonprofit…

Jun 13, 2017

            In 2015, Giving USA announced that giving levels across the country had returned to record highs—finally restarting the philanthropic pause triggered by the 2008 recession. If donor confidence had…

Jun 08, 2017

Remember when selecting your prospect or donor universe was straightforward? Remember when a program had one or two models to supplement straight RFM segmentation? Those days seem far in the rear-view mirror. Today’s programs use…

May 03, 2017

By Adam Ruff You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as…

May 03, 2017

In today’s ever-changing funding environment, nonprofit leaders must be relentless in their efforts to build a reputable brand, engage their community, and carry out their mission, advises best-selling author and prime-time TV and radio host…

Mar 24, 2017

How and under what circumstances is truly great fundraising able to flourish? Fundraising expert Alan Clayton and his team researched this question and came up with some surprising answers. The research, conducted as an academic…

Feb 16, 2017

At some nonprofits it can be a challenge to get a green light—and budget—to attend a professional development conference. We know. Money is tight, staffing is bare bones, and conference attendance can feel…well…discretionary. But in…

May 06, 2016

No matter how old we get, or what status we achieve in life, we always want to make our mothers proud. Recently, we had the opportunity to meet with David M. Rubenstein, co-CEO of The…

Apr 12, 2016

The 2016 Bridge Conference is right around the corner and we’ve got reason to celebrate: registrations are up! More fundraising professionals who love what they do and want to learn new ways to CRUSH how…

Mar 10, 2016

Hoping you can “Crush It” and attend Bridge but not sure your boss will agree? We have ideas for you. By now surely you’ve seen our Persuasion Kit with its ‘Top Five Reasons to Attend”…