15th Annual Bridge to Integrated Marketing & Fundraising Conference
Since 1918, AAF DC has served as the premier industry organization for area advertising professionals.
American Advertising Federation DC
Since 1972, we have equipped direct marketing professionals to connect with donors, cultivate philanthropic relationships, and raise funds for dynamic non-profit organizations.
Direct Marketing Fundraisers Association
How Not to Panic When Your Boss Needs Answers
Does your boss fire-hose you with questions that you wish you knew cold, but maybe you don’t? Do you hesitate when put on the spot with questions like: “How many new members do we have this…
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Peer to Peer Fundraising: The Rising Tide
At some point, your board, your executive director, your colleagues... have said, “We need to do peer-to-peer fundraising!” No doubt, peer to peer (P2P) is effective, the question is, how can you use this powerful…
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Three reasons why I’m excited for this year’s Bridge Conference
We’re finally up for air after the year-end fundraising rush. And while we’re all digging through our numbers and benchmarks from last year, it’s never too soon to start looking ahead. Because guess what? Registration…
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Want to increase your donations? Here are 3 reasons why payment type matters
You already know sustaining donors offer a steady, reliable income stream. But did you know the method of donation also matters? Using direct withdrawal via ACH—an electronic payment in which funds are withdrawn or debited…
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A Road Map to Truly Transformative Gifts
Does your organization need big, transformative gifts to achieve mission success? If yes, then what will that take? Focus on both the art and the science of high-touch fundraising. High-touch fundraising creates development approaches and cultivation activities specifically…
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Where are all the Young People?
According to the National Endowment for the Arts’ Survey of Public Participation in the Arts, older adults were the only group to show an increase in performing arts attendance 2002-2012. If you are also worried…
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Energy Efficiency
OUR BRAINS CONSUME 20% OF OUR ENERGY Our brain represents 2% of our body weight but consumes 20% of its energy. As a result, we save mental energy whenever we can and “go for the…
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$10,000 in Free Ads: Google Ad Grants Connects People to Causes
What could you do with $10,000 per month in free advertising? How would it impact your cause? Your marketing budget? Are you looking to increase your potential donor pipeline? There is a resource that you…
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Grants in Your Pants: The Forgotten Funding Source
The recent fundraising buzz around major donors is understandable: Individual giving comprises the majority of philanthropic contributions. Why wouldn’t a development team spend its time where the giving is largely unrestricted and is likely to…
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CSI: Nonprofit — Case Investigation
In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money. Here are the facts: the world is more cluttered with…
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Be Sure to Tend These Annual Fund Perennials
With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation. But that’s risky. One or more of these digital perennial favorites can create your stable base:…
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Titans of Media: Google vs. Facebook for Nonprofits
“Which media titan should be favored more heavily in your marketing mix?” Digital marketing is a core strategy element for most nonprofits. Reaching users where they’re most engaged—with the right content, at the right time—is…
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Start Planning for Summer Learning Now
Although winter will be with us for a little longer, signs of summer are already popping with the recent announcement of the twelve resource-rich tracks for the upcoming Bridge to Integrated Fundraising and Marketing Conference.…
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Developing a Compelling Case for Support
By Christina Yoon, Ph.D. A nonprofit’s case for support is a fundamental document — the heart and soul of all fundraising efforts. It tells the organization’s story,…
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5 Tips to Makeover Your Nonprofit Board into a Fundraising Powerhouse
I meet a lot of fundraisers. It makes sense, after all, I train people to be great fundraisers. Sadly, it’s rare for me to meet nonprofit…
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Trust and the Overhead Myth: Still Challenging Nonprofits
In 2015, Giving USA announced that giving levels across the country had returned to record highs—finally restarting the philanthropic pause triggered by the 2008 recession. If donor confidence had…
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Modeling Best Practices for Nonprofit Fundraising in the Age of Big Data
Remember when selecting your prospect or donor universe was straightforward? Remember when a program had one or two models to supplement straight RFM segmentation? Those days seem far in the rear-view mirror. Today’s programs use…
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Marketing Automation is almost here. Is your nonprofit ready?
By Adam Ruff You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as…
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Advice to Nonprofit Leaders: Be Relentless
In today’s ever-changing funding environment, nonprofit leaders must be relentless in their efforts to build a reputable brand, engage their community, and carry out their mission, advises best-selling author and prime-time TV and radio host…
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Great Fundraising – More Than Good Luck
How and under what circumstances is truly great fundraising able to flourish? Fundraising expert Alan Clayton and his team researched this question and came up with some surprising answers. The research, conducted as an academic…
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5 Reasons to Bring a Co-worker (or Two) to the Bridge Conference
At some nonprofits it can be a challenge to get a green light—and budget—to attend a professional development conference. We know. Money is tight, staffing is bare bones, and conference attendance can feel…well…discretionary. But in…
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Philanthropy: Make Your Mother Proud
No matter how old we get, or what status we achieve in life, we always want to make our mothers proud. Recently, we had the opportunity to meet with David M. Rubenstein, co-CEO of The…
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Registrations
The 2016 Bridge Conference is right around the corner and we’ve got reason to celebrate: registrations are up! More fundraising professionals who love what they do and want to learn new ways to CRUSH how…
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Five Strategies to ‘Yes’
Hoping you can “Crush It” and attend Bridge but not sure your boss will agree? We have ideas for you. By now surely you’ve seen our Persuasion Kit with its ‘Top Five Reasons to Attend”…
Read moreIncludes two-day conference registration PLUS Gaylord National Hotel Stay for Wednesday (July 15) and Thursday (July 16) evenings. Cost break down: room ($239/night), resort fee ($18/night) and tax (16%) - This rate is not available for one-day registrations or after June 7.
$1045 Register Now3 or more registered with the same company, must be registered at the same time with and paid for with one form of payment. Only applicable to full conference registrations.
$490 Register NowIncludes Thursday and Friday Breakout and General Sessions, refreshment breaks, lunches in the Solutions Showcase and the Networking Reception.
$590 Register NowIncludes two-day conference registration PLUS Gaylord National Hotel Stay for Wednesday (July 15) and Thursday (July 16) evenings. Cost break down: room ($239/night), resort fee ($18/night) and tax (16%) - This rate is not available for one-day registrations or after June 7.
$1155 Register Now3 or more registered with the same company, must be registered at the same time with and paid for with one form of payment. Only applicable to full conference registrations.
$590 Register NowIncludes Thursday and Friday Breakout and General Sessions, refreshment breaks, lunches in the Solutions Showcase and the Networking Reception.
$695 Register Now
