Track Descriptions « Bridge Conference 2018

Track Descriptions

THE ART AND SCIENCE OF FUNDRAISING & MARKETING: DISCOVER THE BEST MIX

 

Wednesday — August 1

Track W1: Direct Response Innovation – Mail, Telemarketing & DRTV Creative
Expert speakers are leading seven great sessions on everything from maximizing your direct mail program to using telemarketing across programs and even how to optimize DRTV and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Track W2: Building Digital Marketing Programs that Work!
In the rapidly-evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will share proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with great, new ideas.

Track W3: More Digital!
Online Acquisition Strategies, What’s New in Digital Media, Optimizing Email and More!

Track W4: Using Analytics to Power Your Fundraising Program
Using data to make better decisions — from better reporting, performance metrics and benchmarking to adeptly managing predictive models, CRM integrations and more. Join us as we explore innovative ways to target donors and potential donors in the most cost-effective manner. Micro-targeting, demographic data, list modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track W5: Left Hemisphere Thinking: Creative Strategies & Technologies
We use the left side of our brain for logic and analysis. But we need to think creatively about what and how we analyze. How do you balance these essential ingredients of your fundraising portfolio? How do you uncover the true capacity and wishes of your donors? What kinds of analysis are truly effective? Get the answers to these critical questions and more.

Track W6: Right Hemisphere Thinking: Storytelling & Branding that Fuel Fundraising
We use the right side of our brain for imagination and symbolic expression which fuel our ability to tell stories and create emotional impact. Learn about the latest creative strategies and techniques that are working for non-profits like yours! Find out how to get donors’ attention and draw them in, capture their hearts and minds, and motivate them to give not just once but again and again. From breakthrough creative to stand-up comedy you’ll hear about what works in fundraising. You’ll experience how effective organizational stories have the ability to not only drive emotional connections but persuade people to take action.

Track W7: Big ideas for Small Nonprofits
Smaller non-profits face special issues. Budgets are tight and human resources are stretched to the breaking point. Yet you must find ways to make your mission resonate. From diversity and inclusion to Millennials and Baby Boomers, these sessions will reveal current trends and tactics in finding, and keeping prospects, volunteers, stakeholders and other audiences who care about what you do — but might not know it yet!

Track W8: Keeping Your Feet on the Shifting Landscape of Major Gift Programs
With competition for the attention of major donors increasing, the challenges for major gift fundraisers remain enormous. In this track, you’ll learn the crucial steps that fundraisers and organizations need to succeed in today’s major donor market! Chances are you’re getting 80 to 90% of your revenue from 10 to 20% of your donors. So, put your focus where your money is. Join the major donor professionals leading these sessions and discover how to develop truly effective relationships with your most important donors — as well as gain practical advice and insightful perspectives on major gifts programs.

Track W9: Best Practices in Acquiring New Donors
Do you need to recharge your acquisition program? Are you looking for ways to increase your online leads — and turn them into loyal customers or donors? Look no further! These insightful and innovative sessions will showcase for you the best acquisition and lead generation techniques our industry has to offer, including successful direct mail acquisition programs … online recruitment techniques … lead generation ideas through social media … and face-to-face programs that really work.

Track W10: Building Your Monthly Giving Program
Sustaining donors keep you going. They allow you to continue to build your programs and services. Find out how to grow and cultivate this critical group of donors.

Track W11: The Unusual Mindset – Donor-advised funds, tough creative, transformational leadership
Learn how leading non-profits have forged new ways of tackling vexing challenges by letting go of traditional assumptions. These sessions will help you think more creatively – and will give you innovative and useful solutions to implement right away.

Track W12: Positioning Your Organization for Fundraising Success
Your organization’s fundraising success depends on leveraging every asset you have to support development. These four sessions are designed to help you do just that. From breaking down silos, to creating a culture of philanthropy, you’ll learn from masters in the field how to transform your organization for fundraising success.

 

Thursday — August 2

Track T1: Direct Response Innovation — Mail, Telemarketing & DRTV Creative
Expert speakers are leading sessions on everything from maximizing your direct mail program to using telemarketing across programs and even how to optimize DRTV and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Track T2: Building Digital Marketing Programs that Work!
In the rapidly-evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will share proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with great, new ideas.

Track T3: More Digital!
Online Acquisition Strategies, What’s New in Digital Media, Optimizing Email and More!

Track T4: Using Analytics to Power Your Fundraising Program
Using data to make better decisions — from better reporting, performance metrics and benchmarking to adeptly managing predictive models, CRM integrations and more. Join us as we explore innovative ways to target donors and potential donors in the most cost-effective manner. Micro-targeting, demographic data, list modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track T5: Left Hemisphere Thinking: Creative Strategies & Technologies
We use the left side of our brain for logic and analysis. But we need to think creatively about what and how we analyze. How do you balance these essential ingredients of your fundraising portfolio? How do you uncover the true capacity and wishes of your donors? What kinds of analysis are truly effective? Get the answers to these critical questions and more.

Track T6: Right Hemisphere Thinking: Storytelling & Branding that Fuel Fundraising
We use the right side of our brain for imagination and symbolic expression which fuel our ability to tell stories and create emotional impact. Learn about the latest creative strategies and techniques that are working for non-profits like yours! Find out how to get donors’ attention and draw them in, capture their hearts and minds, and motivate them to give not just once but again and again. From breakthrough creative to stand-up comedy you’ll hear about what works in fundraising. You’ll experience how effective organizational stories have the ability to not only drive emotional connections but persuade people to take action.

Track T7: Big ideas for Small Nonprofits
Smaller non-profits face special issues. Budgets are tight and human resources are stretched to the breaking point. Yet you must find ways to make your mission resonate. From diversity and inclusion to Millennials and Baby Boomers, these sessions will reveal current trends and tactics in finding, and keeping prospects, volunteers, stakeholders and other audiences who care about what you do — but might not know it yet!

Track T8: Planned Giving Programs
Who are the planned giving donors of today — and tomorrow? How do we reach them, speak to them, cultivate them, and steward them? This track will help answer these questions and more! In addition to receiving information about the best prospects for bequests, you will learn practical tips for building a planned giving program, hear about the latest marketing techniques, and walk away with cost effective strategies for a strong stewardship program.

Track T9: Building Your Board
Volunteers are a core part of any nonprofit’s leadership strength and ability to deliver on its mission. Whether as board members or as day-to-day service providers, our organizations are stronger with robust volunteer participation. As more organizations are again considering campaigns, understanding the critical roles that volunteer leadership plays is essential. This track will feature a variety of case studies and on-the-ground ideas to help you maximize your volunteers and board members whether you are in “campaign mode” or not. You either ask too much of your Board or you don’t ask enough. Most Board members want to be more involved but don’t know how. Learn how to make your Board your most effective partner in the donor engagement dance.

Track T10: Get the Most from Your Mid-Level Giving Program
We often take mid-level donors for granted. We assume they care about our mission, and they do. But building a stronger pipeline to mid-level giving, and turning mid-level givers in to major donors are two of the most difficult tasks that development officers face. Find out how successful fundraisers make most of this critical revenue stream and forge stronger donor relationships.

Track T11: Make Your Fundraising Mobile
You already know that mobile is the fastest growing channel for fundraising. But what does going mobile mean exactly and how do you master this ever-growing, fast-changing channel? Whether you are responsible for Direct Mail, Telemarketing, Online Fundraising or Major Gifts, check out these sessions to learn more and meet some of the smartest thinkers in mobile fundraising.

Track T12: Expanding the Mind: Exceptional Approaches to Special Situations
No two campaigns are alike. But sometimes a fresh, unique approach is the only thing that will do. Find out how these unusual and effective campaign concepts broke the mold to build winning fundraising programs.