Advanced Executive Track « Bridge Conference 2019

Advanced Executive Track

Wednesday, August 1st

8:15 AM – 9:20 AM: Culture Eats Strategy for Breakfast: Breakfast Roundtable Breakfast Session

Gail Perry, MBA, CFRE, President, Gail Perry Associates

Gail Perry will facilitate a conversation about organizational culture and how it impacts fund development. We’ll pull ideas from the Adaptive Leadership model to help us discuss the challenges of exercising leadership within the constraints and realities of the typical nonprofit organization. When – and how – can you successfully challenge organizational culture to create positive change – and bring in greater fundraising results? And when is it smart to back away? How can you be a leader from with the organization — especially when experiencing change can be threatening to nonprofit staffers, leaders, and board members? Join us, share some war stores – and learn some guidelines that will help you step away from organizational drama, be more proactive and foster new organizational habits that will support stronger fundraising results.

11:15 AM – 12:30 PM: Sustainability in Nonprofits

Rick Moyer, Independent Consultant and former Vice President for Programs, Meyer Foundation
Adam Tenner, Principal, Tenner LLC and former Executive Director of Metro TeenAIDS
Eshauna Smith, Chief Executive Officer, Urban Alliance

Whether we want to admit it or not, nonprofits have at least two business units to run – program and resource development. However a recent study by Oliver Wyman and others found that of not-for-profits in the US:

Deliberate growth strategies and out-of-the-box thinking are critical to the health and sustainability of organizations.  Join us for a conversation that asks tough questions about how to keep organizations strong, financially viable, and mission-focused.

2:15 PM – 3:30 PM: Expansive Advancement: Beyond Fundraising and Marketing to Strategic, Organization-Wide Roles

Kimberly Churches, CEO, AAUW
David Whitehead, SVP & Chief Development Officer, AARP Foundation
Lynn Croneberger, Former CEO, SOS Children’s Villages International

Executives at regional and national nonprofits will share how they have developed their skills to embrace expanded responsibilities beyond fundraising – and earn roles in the C-suite.  As trusted leaders and advisors for organization-wide problem solving, strategy and positioning, this proves to be an interactive and real world-based discussion. Current research from McKinsey & Co, Bridgespan, and other sources, along with studies published in Stanford Social Innovation Review & Harvard Business Review, have expanded on the Chief Development Officer and Chief Marketing Officer role and what skills and competencies are needed to take on CEO and COO roles as well as to partner with those leaders. This research will provide context for leadership development conversations in this executive session about the nonprofit sector and what can be learned from the business community to make nonprofit leaders more impactful. Kim Churches will discuss strategic planning, board governance, media and crisis relations, financial leadership, and more as areas fundraisers and marketers need to develop in order to move into C-suite positions and to be effective in those roles. The session will include a highly interactive discussion with other leading nonprofit experts to go through scenarios and broaden participants’ thinking about advancing their careers as well as the professions of fundraising and marketing as a whole, including how to mentor the next generation of effective leaders. Attendees will discuss how together the sector can develop an increasing number of talented fundraisers and marketers who have the skills needed to have the broadest and most strategic impact possible on the organizations they serve. A list of resources will be provided to continue participants’ learning beyond the session.

4:00 PM – 5:15 PM: Building a Bridge Over Troubled Waters: How to Get to the Other Side of a Media “Exposé”

Steve Nardizzi, Social Entrepreneur, Executive Leader
Rick Levick, Founder & CEO, LEVICK – Communicating Trust
Dan Adams, President & CEO, Cal Farley’s Boys Ranch

More and more often nonprofits have been the focus of negative media exposés, with recent topics including sexual misconduct or harassment complaints, poor use of donor funds, and perceived high pay structures. As such, non-profits need to be prepared to weather the storm of reporting, pivot to messaging to “right the ship” and begin rebuilding public trust as quickly as possible. In this session, nonprofit executives who were in leadership positions during crises, as well as a leading crisis communications expert, will discuss their experiences and how senior leaders can best be prepared.