Preconference Workshops « Bridge Conference 2024

Preconference Workshops

Fundraising 101

Preconference Workshops Only Rate: $265.00 | Rate with Full Conference Package: $165.00

Barbara L. Ciconte, CFRE, Senior Vice President, Donor Strategies, Inc.
Whitney Brimfield, Principal, Spark Point Fundraising
Steven Titlebaum, CFRE, Experienced Fundraising Professional

Are you a volunteer or staff member new to fundraising and development? Have you been working in fundraising but need to better understand the big picture of how all the ways we raise funds fit together?

This day-long workshop covers today’s best practices for building long-term donor relationships in order to sustain and grow nonprofit organizations. Learn what is needed – a compelling case for support, an infrastructure for development, an engaged board and volunteers, regular donor communications, and a written development plan – to insure greater success in raising funds to fulfill an organization’s mission.

The panel will share their significant experience in developing fundraising strategies for a variety of nonprofit organizations and institutions including annual giving, foundation and corporate giving, major and planned gifts, special events, social media, and more.

Barbara L. Ciconte, CFRE: Presentation


What You Need to Know About Direct Mail in 2016

Preconference Workshops Only Rate: $265.00 | Rate with Full Conference Package: $165.00

Angela Struebing, President, CDR Fundraising Group
Cheryl Keedy, Creative Director, The Harrington Agency
Benjamin Harris , Chief Operating Officer, PS | PS Digital
Patrick Frame, Principal, Key Acquisition Partners
Julie Wilson, Director, Strategic Planning, Integral, LLC
Kerri Kerr, Senior Vice President, Avalon Consulting Group
Robert Fisher, Manager, Client Services, The Harrington Agency

You’ve heard that effective direct response marketing is a combination of art and science. But with so many aspects and an ever changing market, it may seem impossible to get a good sense of best practices, or what’s new and exciting. Spend a day learning from the people at the forefront of direct mail – still the best acquisition channel! Your expert presenters will go through the basics of creating the best strategy, data plans, copy, art, and execution, and results analysis. AND they will show you what’s new and exciting NOW.
Whether you are new to direct mail, or need a refresher on tried and true techniques, this is a day not to miss.

Cheryl Keedy & Robert Fisher: Presentation
Benjamin Harris: Presentation


Digital Marketing & Fundraising: The Basics and Beyond

Preconference Workshops Only Rate: $265.00 | Rate with Full Conference Package: $165.00

Elise Ledsinger, Director, Business Development, Engaging Networks
Josh Weum, Account Strategist, Acquisitions, Google
Jeanette Russell, Director, Marketing,
Avi Kaplan, Senior Director, Digital Services, See3
Julia Eisman, Client Partner, Global Marketing Solutions, Facebook
Justin McCord, Senior Director, Digital Strategy, RobbinsKersten Direct
Amanda Wasson, Senior Vice President, RobbinsKersten Direct
Jarred Schremmer, Director, Digital Strategy, RobbinsKersten Direct

Are you really getting the most out of your digital efforts? It’s not just about email anymore! In this full day workshop, you’ll learn how reasonable budgets for online fundraising and digital media efforts can have a dramatic effect on your overall fundraising program revenue and donor growth. Find out how to connect with new audiences, increase your site traffic, grow your email file and boost revenue. Your expert presenters will cover all the key digital channels and the latest innovative strategies and tactics.

Our workshop will focus on these four essential topic areas. Each session will include plenty of time for questions and discussion:
1) Acquisition – Native content promotion, rich media ads, video programs, matching your email file to Facebook Custom Audiences, and click-to-call mobile ads are just a few of the endless options available to connect with audiences.
2) Communication – Understand how using social data can drive strategy, creative messaging, communications cadence and offers.
3) Storytelling – Using Video and Social Media creates a powerful and lasting emotional connection with your supporters and donors. Learn the essential ingredients of storytelling from great case studies and examples.
4) Channel Integration – This session covers everything you need to know about Attribution Modeling and Analytics so you can track, analyze and optimize your campaigns and your overall program.
This must-attend workshop is ideal for beginner and intermediate marketing and fundraising team members from organizations of all sizes!

Elise Ledsinger & Jeanette Russell: Presentation
Avi Kaplan: Presentation




Click Here to register for our Preconference Workshops!