Track Descriptions « Bridge Conference 2024

Track Descriptions

Wednesday — July 14

Track 1: Integrated Direct Mail/Digital
Learn how to navigate the latest techniques and strategies fundraisers are using to build their marketing programs. From traditional direct mail acquisition to structuring a multi-channel strategy. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build excellence in your marketing program.

Track Partner:

 

Track 2: Understanding Donor Behavior – Data & Analytics
Data and analytics – a powerful duo! You will walk away from these sessions energized — knowing how to use the latest in data and analytics to supercharge the lifetime value of your donors. Sort through bias in big data and predictive analysis, explore opportunities in data collection, artificial intelligence and machine learning, demystify fundraising data and more! Our panel of experts will share with you their secrets to success with best practice recommendations, tactics and tool kit resources.

Track Partner:

 

Track 3: Operations – Backend of Print and Digital
These sessions go behind the scenes covering critical backend issues impacting print and digital fundraising today. Panel experts will share insights into the reform of the USPS business model and how to get the most out of the USPS. Learn tips on email stewardship and engagement and email validation and audience suppression strategies that will help you create a healthy, great-responding list. Hear from industry leaders about best practice strategies and operations behind CRM conversion.

Track Partner:  

 

Track 4: Sustainer and Mid-Level Campaigns
Join us for these exciting sessions focused on sustaining donors and midlevel donors. Examine the nature of sustaining donor behavior and the value of investing in monthly giving initiatives. Presenters will share key components that lead to a strong mid-level program – goal setting, appropriately staffing, organizational alignment and more. Learn how to strategically and creatively
excel your sustainer and midlevel programs with a multi-channel approach.

Track Partner:

 

Track 5: Emerging Strategies & Channels
Expert speakers are leading these great sessions on everything from the newest trends in digital ads to revolutionizing donor engagement with video messaging & storytelling, to boosting donor response with behavioral science tactics. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Track Partner:

 

Track 6: Acquisition
Acquisition is all about the energy! Do you need to recharge and diversify your acquisition strategies? Are you looking for ways to reach new audiences and turn them into loyal donors? Look no further! These insightful and innovative sessions will showcase the best acquisition techniques our industry has to offer, including online recruitment techniques, successful direct mail acquisition programs, how to engage new channels, and refining your messaging to reach new audiences that really work. Most importantly, learn how fundraisers adjusted their acquisition strategies through the pandemic resulting in programs that will endure!

Track Partner:

 

Track 7: Retention & Reactivation
During the pandemic many nonprofits benefited from the high energy of an influx of new donors. But how do you continue to retain these new COVID-19 supporters – how do you build their endurance to stay with you? Learn the strategies needed to engage and retain donors; discover ways to build donor confidence with prompt and personalized acknowledgements, and learn how to employ successful techniques that can create a multi-channel “thank you” series for first time donors.

Track Partner:  

 

Track 8: Creative – Strategy & Execution
2020 forced many nonprofits to immediately expand into new and emerging opportunities while sustaining the traditional channels like mail, phones and email. In these sessions, you’ll learn how to create multi-channel campaigns using new channels and capitalizing on our tried and true channels. Become knowledgeable in the best ways to communicate powerfully with mid and major donors to make them feel special. Most importantly, uncover ways to amplify the diverse voices of your stakeholders by making user-generated content creation easy, shareable, consistent and excellent!

Track Partner: 

 

Track 9: Organizational Leadership & Strategic Planning
Why is it that some nonprofits succeed, while others lag behind? To answer that question, we’ll examine the elements driving many of today’s most successful nonprofits to excel! Exciting, real-world examples from today’s most successful nonprofits will energize you and guide you in transforming your fundraising programs. You’ll learn strategies for community stewardship and engagement, best approaches for corporate sponsorships, and embedding the core principles of Diversity, Equity, and Inclusion can be critical in improving your nonprofit’s success.

Track Partner:  

 

Track 10: Major Gifts-DAFs-Planned Giving
Fundraisers were catapulted from in-person solicitations to video asks in the blink of an eye. An increase in donor-advised funds and digital legacy giving exploded. During these presentations, learn from nonprofits who quickly adapted, thereby succeeded in cultivating and soliciting their donors virtually. Listen and learn as experts share ways to invest in digital legacy giving that will pay off in your engagement strategies moving forward. Join the major donor professionals leading these sessions to discover how to tap into, and cultivate, your most important donors—as well as gain enduring, practical advice and insightful perspectives on legacy and major gifts programs.

Track Partner:  

 

Track 11: Faith-based Fundraising
Faith-based fundraisers raise more each year than all other cause areas, with nearly $130 billion in donations from U.S. donors. Yet, religious organizations face unique challenges, from cancellation of crucial in-person connections to aligning mission and messaging in the face of complex social injustices. This track, hosted by TNPA’s Catholic Development Council, showcases energizing thinking and approaches coming from the world of faith-based philanthropy. You’ll leave with enduring insights and inspiration for your fundraising plans.

Track Partner:

Track 12: Fundraising by the Numbers

This track has two primary purposes: 1) to provide educational opportunities for CFOs, finance managers and their directors, and 2) help close the communication gap between fundraisers and their finance colleagues! Hosted by FAR – the nonprofit business leaders’ network – finance professionals will find this track incredibly informative covering topics from forecasting, to accounting updates, to cyberattacks, to governance, to working hand-in-hand with your CEO and your fundraisers! The information presented in these sessions will help you excel!

Track Partner:  (formerly known as the Finance and Administration Roundtable)


Thursday — July 15

Track 1: Integrated Direct Mail/Digital
Learn how to navigate the latest techniques and strategies fundraisers are using to build their marketing programs. From traditional direct mail acquisition to structuring a multi-channel strategy. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build excellence in your marketing program.

Track Partner:

Track 2: Understanding Donor Behavior – Data & Analytics
Data and analytics – a powerful duo! You will walk away from these sessions energized — knowing how to use the latest in data and analytics to supercharge the lifetime value of your donors. Sort through bias in big data and predictive analysis, explore opportunities in data collection, artificial intelligence and machine learning, demystify fundraising data and more! Our panel of experts will share with you their secrets to success with best practice recommendations, tactics and tool kit resources.

Track Partner:   

 

Track 3: Operations – Backend of Print and Digital
These sessions go behind the scenes covering critical backend issues impacting print and digital fundraising today. Panel experts will share insights into the reform of the USPS business model and how to get the most out of the USPS. Learn tips on email stewardship and engagement and email validation and audience suppression strategies that will help you create a healthy, great-responding list. Hear from industry leaders about best practice strategies and operations behind CRM conversion.

Track Partner:  

 

Track 4: Sustainer and Mid-Level Campaigns
Join us for these exciting sessions focused on sustaining donors and midlevel donors. Examine the nature of sustaining donor behavior and the value of investing in monthly giving initiatives. Presenters will share key components that lead to a strong mid-level program – goal setting, appropriately staffing, organizational alignment and more. Learn how to strategically and creatively excel your sustainer and midlevel programs with a multi-channel approach.

Track Partner:

 

Track 5: Emerging Strategies & Channels
Peer-to-Peer, Face-to-Face and fundraising events can be hard to build, difficult to manage, and don’t always pay off the way we expect them to. Learn how to break down old assumptions, leverage/integrate channels, maximize your net revenue and build a stronger constituent base.

Track Partner:

Track 6: Acquisition
Acquisition is all about the energy! Do you need to recharge and diversify your acquisition strategies? Are you looking for ways to reach new audiences and turn them into loyal donors? Look no further! These insightful and innovative sessions will showcase the best acquisition techniques our industry has to offer, including online recruitment techniques, successful direct mail acquisition programs, how to engage new channels, and refining your messaging to reach new audiences that really work. Most importantly, learn how fundraisers adjusted their acquisition strategies through the pandemic resulting in programs that will endure!

Track Partner: 

 

Track 7: Retention & Reactivation
During the pandemic many nonprofits benefited from the high energy of an influx of new donors. But how do you continue to retain these new COVID-19 supporters – how do you build their endurance to stay with you? Learn the strategies needed to engage and retain donors; discover ways to build donor confidence with prompt and personalized acknowledgements, and learn how to employ successful techniques that can create a multi-channel “thank you” series for first time donors.

Track Partner:  

 

Track 8: Creative – Strategy & Execution
2020 forced many nonprofits to immediately expand into new and emerging opportunities while sustaining the traditional channels like mail, phones and email. In these sessions, you’ll learn how to create multi-channel campaigns using new channels and capitalizing on our tried and true channels. Become knowledgeable in the best ways to communicate powerfully with mid and major donors to make them feel special. Most importantly, uncover ways to amplify the diverse voices of your stakeholders by making user-generated content creation easy, shareable, consistent and excellent!

Track Partner:

 

Track 9: Organizational Leadership & Strategic Planning
Why is it that some nonprofits succeed, while others lag behind? To answer that question, we’ll examine the elements driving many of today’s most successful nonprofits to excel! Exciting, real-world examples from today’s most successful nonprofits will energize you and guide you in transforming your fundraising programs. You’ll learn strategies for community stewardship and engagement, best approaches for corporate sponsorships, and embedding the core principles of Diversity, Equity, and Inclusion can be critical in improving your nonprofit’s success.

Track Partner:  

 

Track 10: Major Gifts-DAFs-Planned Giving
Fundraisers were catapulted from in-person solicitations to video asks in the blink of an eye. An increase in donor-advised funds and digital legacy giving exploded. During these presentations, learn from nonprofits who quickly adapted, thereby succeeded in cultivating and soliciting their donors virtually. Listen and learn as experts share ways to invest in digital legacy giving that will pay off in your engagement strategies moving forward. Join the major donor professionals leading these sessions to discover how to tap into, and cultivate, your most important donors—as well as gain enduring, practical advice and insightful perspectives on legacy and major gifts programs.

Track Partner:  

 

Track 11: Faith-based Fundraising
Faith-based fundraisers raise more each year than all other cause areas, with nearly $130 billion in donations from U.S. donors. Yet, religious organizations face unique challenges, from cancellation of crucial in-person connections to aligning mission and messaging in the face of complex social injustices. This track, hosted by TNPA’s Catholic Development Council, showcases energizing thinking and approaches coming from the world of faith-based philanthropy. You’ll leave with enduring insights and inspiration for your fundraising plans.

Track Partner:

Track 12: Fundraising by the Numbers

This track has two primary purposes: 1) to provide educational opportunities for CFOs, finance managers and their directors, and 2) help close the communication gap between fundraisers and their finance colleagues! Hosted by FAR – the nonprofit business leaders’ network – finance professionals will find this track incredibly informative covering topics from forecasting, to accounting updates, to cyberattacks, to governance, to working hand-in-hand with your CEO and your fundraisers! The information presented in these sessions will help you excel!

Track Partner:  (formerly known as the Finance and Administration Roundtable)