Track Descriptions « Bridge Conference 2019

Track Descriptions

CHANGE THE WORLD WITH IDEAS AND IDEALS.

 

Thursday — July 11

Track T1: Innovations in Fundraising, Channel by Channel
Expert speakers are leading seven great sessions on everything from maximizing your direct mail program to effectively utilizing texting programs and what channels are most effective in cultivating millennial donors and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Track T2: Building Your Marketing Programs
Learn about the latest techniques and strategies fundraisers are using to build their marketing programs. From structuring an automated messaging program to the most effective way to allocate your digital media spend to maximize your efforts. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build a successful marketing program.

Track T3: Digital Ideas and Techniques
In the rapidly-evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will provide you proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with a handful of great, new ideas.

Track T4: Maximizing Your Analytics
Using data to make better decisions. From better reporting, performance metrics and benchmarking to database management, testing for statistical validity and more. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track T5: Telling Your Story: The Offer, Copy and Images
Learn about the latest creative strategies and techniques that are working for non-profits like yours! How to get donors’ attention and draw them in, capture their heart and mind, and motivate them to give not just once but again and again. From breakthrough creative to effectively use humor and cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what works in fundraising. You’ll learn about the the four pillars of donor communication and how they will save you from re-inventing the wheel every year, month, or week.

Track T6: The Care and Feeding of Major and Legacy Donors
Learn about the latest creative strategies and techniques that are working for non-profits like yours! How to get donors’ attention and draw them in, capture their heart and mind, and motivate them to give not just once but again and again. From breakthrough creative to effectively use humor and cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what works in fundraising. You’ll learn about the the four pillars of donor communication and how they will save you from re-inventing the wheel every year, month, or week.

Track T7: Peer-to-Peer Fundraising
Peer-to-Peer and fundraising events can be hard to build, difficult to manage, and don’t always pay off the way we expect them to. Learn how to break down old assumptions, maximize your net revenue and build a stronger constituent base.

Track T8: Positioning Your Organization for Fundraising Success
Why is it that some nonprofits succeed, while others lag behind? In these sessions we’ll examine the 5 elements driving many of today’s most successful nonprofits. You’ll learn from exciting, real-world examples how today’s most successful nonprofits are transforming their fundraising programs. You’ll be taught how to move away from the mind-numbing, eye-glazing planning processes of the past to use storytelling and data to set goals, develop strategies, and drive action and how to create a layered outline for your integrated fundraising and marketing plans.

Track T9: Building Winning Sustainer Programs
Sustaining donors keep your organization going as they allow you to continue to build your program and services. Find out how to grow and cultivate this critical group of donors by looking at your donor journey, the channels you are using – yes digital is a good channel – and the best ways to ensure a successful monthly giving program.

Track T10: Stewarding and Cultivating Your Most Loyal Donors
Find out why stewarding your donors means much more than retention and why creating a family of donors around your mission is the key to long-term success.

Track T11: The Ideas-to-Ideals Toolkit

Track T12: Acquiring Donors
Do you need to recharge your acquisition program? Are you looking for ways to increase your online leads—and turn them into loyal customers or donors? Look no further! These insightful and innovative sessions will showcase for you the best acquisition and lead generation techniques our industry has to offer, including successful direct mail acquisition programs … online recruitment techniques … lead generation ideas through social media … and face-to-face programs that really work

 

Friday — July 12

Track F1: Innovations in Fundraising, Channel by Channel
Expert speakers are leading seven great sessions on everything from maximizing your direct mail program to effectively utilizing texting programs and what channels are most effective in cultivating millennial donors and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Track F2: Building Your Marketing Programs
Learn about the latest techniques and strategies fundraisers are using to build their marketing programs. From structuring an automated messaging program to the most effective way to allocate your digital media spend to maximize your efforts. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build a successful marketing program.

Track F3: Digital Ideas and Techniques
In the rapidly-evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will provide you proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with a handful of great, new ideas.

Track F4: Maximizing Your Analytics
Using data to make better decisions. From better reporting, performance metrics and benchmarking to database management, testing for statistical validity and more. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track F5: Telling Your Story: The Offer, Copy and Images
Learn about the latest creative strategies and techniques that are working for non-profits like yours! How to get donors’ attention and draw them in, capture their heart and mind, and motivate them to give not just once but again and again. From breakthrough creative to effectively use humor and cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what works in fundraising. You’ll learn about the the four pillars of donor communication and how they will save you from re-inventing the wheel every year, month, or week.

Track F6: The Care and Feeding of Major and Legacy Donors
With competition for the attention of major donors increasing, the challenges for major gift fundraisers remain enormous. In this track, you’ll learn the crucial steps that fundraisers and organizations need to succeed in today’s major donor and legacy donor market! Chances are you’re getting 80 to 90% of your revenue from 10 to 20% of your file, so put your focus where your money is. Join the major donor professionals leading these sessions and discover how to tap into and cultivate your most important donors—as well as gain practical advice and insightful perspectives on legacy and major gifts programs.

Track F7: Peer-to-Peer Fundraising
Peer-to-Peer and fundraising events can be hard to build, difficult to manage, and don’t always pay off the way we expect them to. Learn how to break down old assumptions, maximize your net revenue and build a stronger constituent base.

Track F8: Positioning Your Organization for Fundraising Success
Why is it that some nonprofits succeed, while others lag behind? In these sessions we’ll examine the 5 elements driving many of today’s most successful nonprofits. You’ll learn from exciting, real-world examples how today’s most successful nonprofits are transforming their fundraising programs. You’ll be taught how to move away from the mind-numbing, eye-glazing planning processes of the past to use storytelling and data to set goals, develop strategies, and drive action and how to create a layered outline for your integrated fundraising and marketing plans.

Track F9: Getting the Most From Your Mid-Level Donors
We often take mid-level donors for granted. We assume they care about our mission, and they do. But building a stronger pipeline to mid-level giving, and turning mid-level givers in to major donors are two of the most difficult tasks that development officers face. Find out how successful fundraisers make most of this critical revenue stream and forge stronger donor relationship.

Track F10: Stewarding & Cultivating Your Most Loyal Donors
Find out why stewarding your donors means much more than retention and why creating a family of donors around your mission is the key to long-term success.

Track F11: The Ideas-to-Ideals Toolkit
Learn from the experts about some of the ideas available in your marketing toolkit.

• The important changes occuring in the postal sector that can and will affect nonprofits.
• How to plan for near-term and future use of the U.S postal system

They will talk candidly about how they structured their RFP process to share actionable information and goals ahead of time, resulting in a new partnership that hits the ground running.

Discuss strategies for staying focused on achieving your goals during organizational changes. Learn how to set yourself and your team up for growth during seasons of transition.

Agency, nonprofit, partner, other? The nonprofit fundraising world has many career options, but you may not know which one would be an option for you. Come hear from established members of our community to learn about the pros, cons, and divergent paths that you can take on the way to your most fulfilling career.

The only thing better than a fundraising campaign that breaks through – speaks to donors’ hearts, inspires hope, provokes sharing, and of course, generates donations – is a fundraising campaign that also gets picked up by the media. More attention begets more support. That kind of fundraising campaign is sheer gold, and it’s not easy to attain. This session will share case studies of organizations who’ve successfully built media relations into their fundraising campaigns. Learn what kinds of fundraising campaigns are and aren’t media-worthy. And get tips for how to build newsworthy moments into your campaigns, use celebrities and influencers as your messengers, and make the most of the media-fundraising moment when your story hits.

Track F12: Grab Bag
No two campaigns are alike. But sometimes a fresh, unique approach is the only thing that will do. Find out how these unusual and effective campaign concepts broke the mold to build winning fundraising programs.