Track Descriptions « Bridge Conference 2019

Track Descriptions

CHANGE THE WORLD WITH IDEAS AND IDEALS.

 

Thursday — July 11

Track T1: Innovations in Fundraising, Channel by Channel
Expert speakers are leading seven great sessions on everything from maximizing your direct mail program to effectively utilizing texting programs and what channels are most effective in cultivating millennial donors and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Sponsored by:   


Track T2: Building Your Marketing Programs
Learn about the latest techniques and strategies fundraisers are using to build their marketing programs. From structuring an automated messaging program to the most effective way to allocate your digital media spend to maximize your efforts. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build a successful marketing program.

Sponsored by:    


Track T3: Digital Ideas and Techniques
In the rapidly evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will provide you proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with a handful of great, new ideas.

Sponsored by: 


Track T4: Maximizing Your Analytics
Using data to make better decisions. From better reporting, performance metrics and benchmarking to database management, testing for statistical validity and more. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Sponsored by: 


Track T5: Telling Your Story: The Offer, Copy and Images
Learn about the latest creative strategies and techniques that are working for non-profits like yours! How to get donors’ attention and draw them in, capture their heart and mind, and motivate them to give not just once but again and again. From breakthrough creative to effectively use humor and cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what works in fundraising. You’ll learn about the four pillars of donor communication and how they will save you from re-inventing the wheel every year, month, or week.

Sponsored by: 


Track T6: The Care and Feeding of Major and Legacy Donors
With competition for the attention of major donors increasing, the challenges for major gift fundraisers remain enormous. In this track, you’ll learn the crucial steps that fundraisers and organizations need to succeed in today’s major donor and legacy donor market! Chances are you’re getting 80 to 90% of your revenue from 10 to 20% of your file, so put your focus where your money is. Join the major donor professionals leading these sessions and discover how to tap into and cultivate your most important donors—as well as gain practical advice and insightful perspectives on legacy and major gifts programs.

Sponsored by:   


Track T7: Peer-to-Peer Fundraising
Peer-to-Peer and fundraising events can be hard to build, difficult to manage, and don’t always pay off the way we expect them to. Learn how to break down old assumptions, maximize your net revenue and build a stronger constituent base.

Sponsored by: 


Track T8: Positioning Your Organization for Fundraising Success
Why is it that some nonprofits succeed, while others lag? In these sessions we’ll examine the 5 elements driving many of today’s most successful nonprofits. You’ll learn from exciting, real-world examples how today’s most successful nonprofits are transforming their fundraising programs. You’ll be taught how to move away from the mind-numbing, eye-glazing planning processes of the past to use storytelling and data to set goals, develop strategies, and drive action and how to create a layered outline for your integrated fundraising and marketing plans.

Sponsored by:   


Track T9: Building Winning Sustainer Programs
Sustaining donors keep your organization going as they allow you to continue to build your program and services. Find out how to grow and cultivate this critical group of donors by looking at your donor journey, the channels you are using – yes digital is a good channel – and the best ways to ensure a successful monthly giving program.

Sponsored by:     


Track T10: Stewarding and Cultivating Your Most Loyal Donors
Find out why stewarding your donors means much more than retention and why creating a family of donors around your mission is the key to long-term success.


Track T11: The Ideas-to-Ideals Toolkit
In these exciting sessions, learn various tools and techniques to help in your marketing programs and in your own fundraising career. Hear about the career options available in the nonprofit fundraising world and discover strategies to help you stay focused on achieving your goals during organizational changes. From finding the best consultant for your organization to the latest postal developments, these valuable tools will set you up for career and organizational success.


Track T12: Acquiring Donors
Do you need to recharge your acquisition program? Are you looking for ways to increase your online leads—and turn them into loyal customers or donors? Look no further! These insightful and innovative sessions will showcase for you the best acquisition and lead generation techniques our industry has to offer, including successful direct mail acquisition programs … online recruitment techniques … lead generation ideas through social media … and face-to-face programs that really work


Track T13: 2020 – Get Ready for the Message and Fundraising Maelstrom
The world is changing — fast — and the stakes of that change are amplified in our very own elections. On the verge of perhaps the most hotly-contested national election in history, with our country more splintered than ever, what can fundraisers do to keep their messages and revenue goals from being overwhelmed by unprecedented number of candidates, committees and interests flooding every communications platform? Attend this provocative track to find out.


Friday — July 12

Track F1: Innovations in Fundraising, Channel by Channel
Expert speakers are leading seven great sessions on everything from maximizing your direct mail program to effectively utilizing texting programs and what channels are most effective in cultivating millennial donors and more. This track showcases the most successful and innovative ways to use direct marketing for successful fundraising and donor development campaigns.

Sponsored by:     


Track F2: Building Your Marketing Programs
Learn about the latest techniques and strategies fundraisers are using to build their marketing programs. From structuring an automated messaging program to the most effective way to allocate your digital media spend to maximize your efforts. Industry experts will let you know what’s working and what’s not right now and how to effectively utilize your limited time and resources to build a successful marketing program.


Track F3: Digital Ideas and Techniques
In the rapidly evolving digital space, no one person or organization has “figured it all out.” But in this track, you’ll meet some folks who are getting pretty darn close. Don’t miss this exceptional line-up of digital experts who will provide you proven, practical strategies for boosting the response of your online, social media, mobile and integrated campaigns. Whether you’re responsible for membership, fundraising, advocacy or sales, you’ll walk away from the Digital Track with a handful of great, new ideas.


Track F4: Maximizing Your Analytics
Using data to make better decisions. From better reporting, performance metrics and benchmarking to database management, testing for statistical validity and more. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Sponsored by:     


Track F5: Telling Your Story: The Offer, Copy and Images
Learn about the latest creative strategies and techniques that are working for non-profits like yours! How to get donors’ attention and draw them in, capture their heart and mind, and motivate them to give not just once but again and again. From breakthrough creative to effectively use humor and cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what works in fundraising. You’ll learn about the four pillars of donor communication and how they will save you from re-inventing the wheel every year, month, or week.


Track F6: The Care and Feeding of Major and Legacy Donors
With competition for the attention of major donors increasing, the challenges for major gift fundraisers remain enormous. In this track, you’ll learn the crucial steps that fundraisers and organizations need to succeed in today’s major donor and legacy donor market! Chances are you’re getting 80 to 90% of your revenue from 10 to 20% of your file, so put your focus where your money is. Join the major donor professionals leading these sessions and discover how to tap into and cultivate your most important donors—as well as gain practical advice and insightful perspectives on legacy and major gifts programs.


Track F7: Peer-to-Peer Fundraising
Peer-to-Peer and fundraising events can be hard to build, difficult to manage, and don’t always pay off the way we expect them to. Learn how to break down old assumptions, maximize your net revenue and build a stronger constituent base.


Track F8: Positioning Your Organization for Fundraising Success
Why is it that some nonprofits succeed, while others lag? In these sessions we’ll examine the 5 elements driving many of today’s most successful nonprofits. You’ll learn from exciting, real-world examples how today’s most successful nonprofits are transforming their fundraising programs. You’ll be taught how to move away from the mind-numbing, eye-glazing planning processes of the past to use storytelling and data to set goals, develop strategies, and drive action and how to create a layered outline for your integrated fundraising and marketing plans.


Track F9: Getting the Most from Your Mid-Level Donors
We often take mid-level donors for granted. We assume they care about our mission, and they do. But building a stronger pipeline to mid-level giving, and turning mid-level givers into major donors are two of the most difficult tasks that development officers face. Find out how successful fundraisers make most of this critical revenue stream and forge stronger donor relationship.


Track F10: Stewarding & Cultivating Your Most Loyal Donors
Find out why stewarding your donors means much more than retention and why creating a family of donors around your mission is the key to long-term success.


Track F11: The Ideas-to-Ideals Toolkit
In these exciting sessions, learn various tools and techniques to help in your marketing programs and in your own fundraising career. Hear about the career options available in the nonprofit fundraising world and discover strategies to help you stay focused on achieving your goals during organizational changes. From finding the best consultant for your organization to the latest postal developments, these valuable tools will set you up for career and organizational success.


Track F12: F2F & Direct Mail Work Together
No two campaigns are alike. But sometimes a fresh, unique approach is the only thing that will do. Find out how these unusual and effective campaign concepts broke the mold to build winning fundraising programs.


The 14th Annual Bridge to Integrated Marketing & Fundraising Conference is approved for a total of 17 CFRE points – 12 for the conference and 5 for the pre-conference workshops. Total approved hours per day are: Wednesday, July 10th -5, Thursday, July 11th – 6 and Friday, July 12th – 6.