Track Descriptions « Bridge Conference 2020

Track Descriptions

BREAKTHROUGH FUNDRAISING AND MARKETING

 

Advanced Executive Track

The challenges hitting today’s seasoned fundraisers are like we have never seen in the past. This “by invitation only” track is for those in fundraising with 10+ years’ experience and will address the issues that keep executives like you up at night – managing crisis and compliance; developing leadership skills to ensure you are taking your organization in the right direction; understanding the changing talent pipeline; and investing in your nonprofit for long-term sustainability. Break through those sleepless nights and join us! If you are a senior level executive and want to make sure you receive an invitation,  please email us at info@bridgeconf.org.

Thursday — July 16

Track T1: Direct Mail Acquisition and Killer Campaigns

More than 80% of all fundraising dollars are raised via direct mail—and this channel still drives the most acquisition volume. Direct mail is not only alive and well, it is not a channel you want, or should, ignore! This track will cover Issues include innovative creative, acquisition strategies, success stories of outperforming control packages, and, most importantly, integration with other channels. It’s a proven fact that direct mail lifts online response –plan on joining this track to celebrate the evolution of this fruitful channel and take home some breakthrough campaign ideas!

Track T2: Sustainer & Mid-Level Giving Programs

As new donors are getting harder to secure, we must continue to drive value and loyalty from current supporters. More and more charities are shifting focus to high value donor programs like sustainer and mid-level donors. Successful fundraisers make the most out of this critical revenue stream and forge stronger donor relationships Learn to build a stronger pipeline to mid-level giving, how to motivate and cultivate mid-level donors and how to grow your sustainer program. This track has everything from case studies to messaging and integration—don’t miss out!

Track T3: Major Gifts

The data says it all … you’re likely receiving 80 to 90% of your revenue from 10 to 20% of donors on your file, so put your focus where your money is. Join the major donor professionals leading these sessions and discover how to tap into and cultivate your most important donors. You’ll also gain practical advice and insightful perspectives on legacy and major gifts programs – even when (gasp!) you might have to reject a gift!

Track T4: Creative

Everyone is telling their story – we get it! The bigger question is how do you break through all the storytelling to get your story heard, as well as make an impact on your fundraising? Learn about the latest creative strategies and techniques that are working for nonprofits like yours! Our panel of experts will show you how to capture your donors’ hearts and minds and motivate them to give not just once but again and again. From breakthrough creative to cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what is (and is not) working in fundraising.

Track T5: Positioning Your Org. for Fundraising Success

Does your organization’s growth keep stalling out? Do you desperately want to break through to the next level in your fundraising?  In these sessions, you’ll learn how today’s most successful nonprofits are transforming their fundraising and marketing programs. Key focus areas include strategic planning, future-forward organizational culture and DEI impact, and strategies to engage your board to participate in your organization’s fundraising in a meaningful way.

Track T6: Data & Analytics

More than ever before, fundraising is all about the data – and there is more data to be had than ever before. The challenge we all face is sifting through the volumes of reports and metrics to glean insights to make better decisions. Learn how various aspects of data & analytics like performance metrics, benchmarking data, and database management relate to achieving your program goals. There’s something for everyone whether you’re a statistician or newbie. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track T7: International Perspectives

Eight of the world’s best speakers will be at Bridge to share their knowledge of what’s working in fundraising in Australia, Scandinavia, Ireland, Canada, the United Kingdom and New Zealand. Don’t expect American examples! Instead, come to learn how expert fundraisers in other markets have found solutions to the same problems that plague American fundraisers.  We expect you to steal ideas! Hear speakers like Meredith Dwyer, Australia’s Fundraiser of the Year, and Ian MacQuillin, head of the influential UK fundraising think tank Rogare. Learn how Greenpeace International is encouraging legacy giving around the world, and much, much more. Our International Track speakers have presented at fundraising conferences worldwide, and now we’re bringing them to Bridge.

Track T8: Donor Relationships 

Breaking news–donor relationships are important! Well, that’s not really breaking news – we all know it’s true, but few charities are truly investing in donor relationship building. Especially when donor attrition is so high, why are stewardship and cultivation programs the last to get attention? Learn affordable, impactful ways to engage and cultivate your donors and why creating a family of loyal donors around your mission is the key to long-term success.

Track T9: Digital #1

In the rapidly evolving digital space, no one person or organization has “figured it all out.” In this track, though, you’ll meet some folks who get darn close. This exceptional line-up of digital experts will provide you with proven, practical strategies for leveraging digital media in various aspects of your fundraising and marketing. You’ll learn the latest ways to boost response across your online, social media, mobile and integrated campaigns. From email deliverability to website accessibility to off-season strategies and Google Analytics – you’ll walk away from this Digital Track with a handful of great, new ideas.

Track T10: Digital #2

More digital! Yep – you read it right! We couldn’t fit all the digital into one track! So, in this line up of experts expect to learn about paid media, growing your email list, digital advertising and SMS messaging. When Bridge talks about breakthrough strategies and bridging those gaps for fundraisers – we mean it!

Track T11: Events/P2P

The landscape of event and peer-to-peer marketing is constantly changing. Today, you can’t sign on to Facebook or Twitter without seeing at least one peer-to-peer fundraising campaign – asking friends to buy a ticket to an event, donate to a run, a needy family, a child who is sick, etc.  Yet, large-scale fundraising events can be hard to build, expensive, and don’t always pay off the way we expect them to. Engaging supporters of peer-to-peer campaigns doesn’t always lead to ongoing organizational support. Learn how to break down old assumptions, maximize your net revenue and build a stronger constituent base through events and peer-based giving

Track T12: Planned Giving

Who are the planned giving donors of today – and tomorrow?  How do we  find them, reach them, speak to them, and steward them?  This track will help answer these questions and more!  Additionally, you will learn practical tips for building a planned giving program, hear about the latest marketing techniques, and walk away with cost-effective strategies for a strong stewardship program.

Track T13: Today’s Hot Topics

What relevant topics are trending in our industry today? What societal, economic, environmental, and political unknowns are causing a bit of controversy … maybe indigestion … confusion in our fundraising strategies? This track will cover timely topics—and their related impact on our sector—including the 2020 election, changing tax laws and data privacy issues. We’ll also dig into giving models like donor advised funds and the role technology plays in organizational stability. This exciting mix of sessions will touch on various issues that might keep you up at night; join us and get some more sleep!


Friday — July 17

Track F1: Direct Mail Acquisition and Killer Campaigns

More than 80% of all fundraising dollars are raised via direct mail—and this channel still drives the most acquisition volume. Direct mail is not only alive and well, it is not a channel you want, or should, ignore! This track will cover Issues include innovative creative, acquisition strategies, success stories of outperforming control packages, and, most importantly, integration with other channels. It’s a proven fact that direct mail lifts online response –plan on joining this track to celebrate the evolution of this fruitful channel and take home some breakthrough campaign ideas!

Track F2: Sustainer & Mid-Level Giving Programs

As new donors are getting harder to secure, we must continue to drive value and loyalty from current supporters. More and more charities are shifting focus to high value donor programs like sustainer and mid-level donors. Successful fundraisers make the most out of this critical revenue stream and forge stronger donor relationships Learn to build a stronger pipeline to mid-level giving, how to motivate and cultivate mid-level donors and how to grow your sustainer program. This track has everything from case studies to messaging and integration—don’t miss out!

Track F3: Major Gifts

The data says it all … you’re likely receiving 80 to 90% of your revenue from 10 to 20% of donors on your file, so put your focus where your money is. Join the major donor professionals leading these sessions and discover how to tap into and cultivate your most important donors. You’ll also gain practical advice and insightful perspectives on legacy and major gifts programs – even when (gasp!) you might have to reject a gift!

Track F4: Creative  

Everyone is telling their story – we get it! The bigger question is how do you break through all the storytelling to get your story heard, as well as make an impact on your fundraising? Learn about the latest creative strategies and techniques that are working for nonprofits like yours! Our panel of experts will show you how to capture your donors’ hearts and minds and motivate them to give not just once but again and again. From breakthrough creative to cutting-edge messaging to achieve fundraising and awareness goals, you’ll hear about what is (and is not) working in fundraising.

Track F5: Positioning Your Org. for Fundraising Success

Does your organization’s growth keep stalling out? Do you desperately want to break through to the next level in your fundraising?  In these sessions, you’ll learn how today’s most successful nonprofits are transforming their fundraising and marketing programs. Key focus areas include strategic planning, future-forward organizational culture and DEI impact, and strategies to engage your board to participate in your organization’s fundraising in a meaningful way.

Track F6: Data & Analytics

More than ever before, fundraising is all about the data – and there is more data to be had than ever before. The challenge we all face is sifting through the volumes of reports and metrics to glean insights to make better decisions. Learn how various aspects of data & analytics like performance metrics, benchmarking data, and database management relate to achieving your program goals. There’s something for everyone whether you’re a statistician or newbie. Join us as we explore innovative ways to target your acquisition and donor audience in a cost-effective manner. List modeling, data analytics, and other industry innovations will be at the forefront of this track.

Track F7: International Perspectives

Eight of the world’s best speakers will be at Bridge to share their knowledge of what’s working in fundraising in Australia, Scandinavia, Ireland, Canada, the United Kingdom and New Zealand. Don’t expect American examples! Instead, come to learn how expert fundraisers in other markets have found solutions to the same problems that plague American fundraisers.  We expect you to steal ideas! Hear speakers like Meredith Dwyer, Australia’s Fundraiser of the Year, and Ian MacQuillin, head of the influential UK fundraising think tank Rogare. Learn how Greenpeace International is encouraging legacy giving around the world, and much, much more. Our International Track speakers have presented at fundraising conferences worldwide, and now we’re bringing them to Bridge.

Track F8: Donor Relationships

Breaking news–donor relationships are important! Well, that’s not really breaking news – we all know it’s true, but few charities are truly investing in donor relationship building. Especially when donor attrition is so high, why are stewardship and cultivation programs the last to get attention? Learn affordable, impactful ways to engage and cultivate your donors and why creating a family of loyal donors around your mission is the key to long-term success.

Track F9: Digital #1

In the rapidly evolving digital space, no one person or organization has “figured it all out.” In this track, though, you’ll meet some folks who get darn close. This exceptional line-up of digital experts will provide you with proven, practical strategies for leveraging digital media in various aspects of your fundraising and marketing. You’ll learn the latest ways to boost response across your online, social media, mobile and integrated campaigns. From email deliverability to website accessibility to off-season strategies and Google Analytics – you’ll walk away from this Digital Track with a handful of great, new ideas.

Track F10: Featured Speakers

This invite-only track showcases noteworthy thought leaders who have “been there, done that.” These industry experts will provide insight into a variety of topics including a glimpse into the future of nonprofit marketing evolves, how behavioral science impacts the way raise funds, and breakthrough ideas that can truly benefit any nonprofit.

Track F11: Government Legislation & Postal Regulations

Can’t say it any plainer than this – more government legislation and postal regulations are charging at the nonprofit sector … and we see it happening every day from the California Consumer Protection Act (and there are over 15 more states considering data privacy legislation) to an increase in postal rates. If you think nonprofits are excluded … break through that mindset! Nonprofits are, and will continue to be, impacted by legislation. We need to understand it, fight it, and prepare for it– which is exactly what this session will do for you.

Track F12: Corporate Foundation, Corporate Philanthropy

Are you a development or fundraising professional looking to partner with corporations involved in corporate social responsibility? Come learn from the experts in this track as they cover issues ranging from increasing corporate sponsorship opportunities to the use of technology in connecting corporate donors.  We’ll also explore the latest trends in foundation fundraising and how to enhance corporate partnerships to stimulate donor support.

Track F13: Breakthrough Innovation

We all know fundraising is more than just making the ask – it’s identifying the donor’s hot buttons – invoking that passion – to ensure they give. For example, will using AI offer the donor ease and convenience for giving so they’ll give more, as well as more regularly? Are premiums a plus or a minus with donors if they value sustainability? How can you raise more money with the use of behavioral economics? Breakthrough innovations such as these will be important tools in a fundraiser’s strategy.