Wednesday, July 10th 10:00 AM – 4:00 PM
Neuro-fundraising Masterclass – How to Make Game Changing Improvements to Your Creative Offers
A sell-out workshop in 2018! Brought back by popular demand! This full-day workshop will use examples from direct mail, digital, and video creative, seen by prospective donors, using the latest results from Neuromarketing (neuroscience, behavioral economics, social psychology, and cognitive psychology). Participants will be exposed to the latest research that underlies more effective direct mail, direct response television, and digital marketing and how it all applies to fundraising. Information from eye scanning studies will be presented and how it might affect digital, video, and paper-based designs to achieve better results. Participants can expect to learn how to improve their effectiveness, whether it be in the design of messaging or the nature of their appeal.
Presenters: Geoffrey Peters, President, Moore DM Group | Tracy Trost, President, TCM Creative
Fundraising 101: The Basics for Success
Always a favorite at Bridge! Plan to cover for an entire day, today’s best practices for building long-term donor relationships in order to sustain and grow nonprofit organizations. Learn what is needed – a compelling case for support, an infrastructure for development, an engaged board and volunteers, regular donor communications and a written development plan – to ensure greater success in raising funds to fulfill an organization’s mission. The panel will share their experiences in developing fundraising strategies for a variety of nonprofit organizations and institutions including annual giving, foundation and corporate giving, major and planned gifts, special events, social media and more.
Presenters: Steven Titlebaum, Founder & President, Strategic Donor Solutions | Bathsheba Philpott, Assistant Vice President, Advancement, American Council on Education | D’Andre Phillips, Principal, Phillips Consulting, LLC
When you leave this workshop, you’ll know the basics and be ready for the next level! A strong foundation is imperative for a successful digital strategy and in today’s changing world sometimes the foundation can even shift on you! Don’t let digital overwhelm you! The best way to approach it is to break it down. In this session, you’ll look at digital’s role in direct mail; acquiring new donors online; getting the most from your Free Google advertising; what’s happening in the world of texting and messaging! Join this workshop to gain the knowledge you need to ensure your digital fundraising program is successful.
Presenters: Mary Getz, Mary Getz Consulting
If you’re looking to make sustainers part of your overall fundraising strategy, you can’t afford to miss this first-ever, full-day sustainer workshop designed for the nonprofit professional who is looking to either establish or grow their monthly donor programs.
No matter the size of your organization, you will benefit from learning more about monthly giving – which has become popular with donors of all ages. In this action-packed day, you’ll discover proven approaches and new ideas to storytelling, marketing, payment systems, reports and statistics. We’ll look at sustainers from an omnichannel perspective: digital, mail, face-to-face, phone, text and social, while focusing on acquisition, recognition and retention, as well as upgrades and conversions. You’ll also enjoy the opportunity to ask questions during panel discussions and, most of all, benefit from lots of sharing amongst organizations.
Presenters: Erica Waasdorp, President, A Direct Solution | Polly Papsadore, Director of Marketing and Business Development, PMG | Liz Murphy, EVP & Partner, Beaconfire RED
Major Gifts Master Class: Cultivation, Solicitation and Stewardship Plus
Development professionals looking for a comprehensive session on major gifts – look no further! For an entire training session, participants will learn how to create a robust donor stewardship program and calendar, regardless of the size or budget of your development shop. Using robust break-out sessions and a facilitated luncheon conversation you will learn how to effectively cultivate and solicit your top major gift prospects and donors to raise more revenue for your mission.
Presenters: Martha Schumacher, President, Hazen and HILT | Grace Hong, Senior Director of Development, National Geographic Society
If you’ve already registered for the conference, you can add any of these pre-conference workshops to your schedule by following the link in your confirmation email. To have your confirmation email resent to you, please contact Dalton Waller, Bridge Conference Registrar, at Daltonw@bridgeconf.org.
The 14th Annual Bridge to Integrated Marketing & Fundraising Conference is approved for a total of 17 CFRE points – 12 for the conference and 5 for the pre-conference workshops. Total approved hours per day are: Wednesday, July 10th -5, Thursday, July 11th – 6 and Friday, July 12th – 6.