Geoffrey Peters, President, Moore DM Group
Tracy Trost, President, TCM Creative
Rosemary Avance PhD, Research Director, MDMG Neuro-Fundraising ab
This full day workshop will use examples from direct mail, digital, and video creative, seen by prospective donors, using the latest results from Neuromarketing (neuroscience, behavioral economics, social psychology and cognitive psychology). Participants will be exposed to the latest research that underlies more effective direct mail, direct response television, and digital marketing, and how it applies to fundraising. New information from eye scanning studies will be presented and how it might affect digital, video, and paper-based design to achieve better results.
Participants can expect to learn how to improve their effectiveness, whether it be in the design of messaging or the nature of their appeal.
You will understand:
Chair, Matt Seney, VP, Digital Services, The Lukens Company
Nick Allen, President, Open America
J.C. Bouvier, VP, Digital, DMW Fundraising
Janel Clement, Director, Digital Services, Production Solutions
Geoff Handy, SVP, Media & Online, Humane Society of the United States
Rick Martin, Director of Development, Ronald McDonald House New York
Jessica Fraser Sotelo, Director Online Marketing, World Wildlife Fund
Lynn Swain, Director, Development, Cornell Botanic Gardens
Patrick Wicker, Digital Marketing Manager, Mighty Citizen
Jason Wood, VP, Digital Strategy, TrueSense Marketing
With the above speaking line-up, you’ll be sure to walk away with the best practices for everything digital! Emails– landing pages – donor buttons – acquisition – retention – Google Ad Grants – Giving Tuesday – Mobile Giving – Social Media Giving – it’s all here in a full day intensive session on how digital marketing can play a part in lifting and keeping your existing online and direct mail donors. Learn how to make your mission stand out in an overcrowded digital world. Examples and results from welcome series, acquisition, retention, recurring, sustaining donor and lapsed campaigns, as well as holiday appeals will be shared. You’ll learn what makes a good proposition that drives mobile response. You’ll see case studies, what to do, and just as important, what not to do. This session is so intense that even lunch is a working lunch! We don’t want you to miss one digital second of what these experts have to share!
You will learn:
Meg Ferguson, Business Development Director, Production Solutions
Robin Perry, Creative Director, Lautman Maska Neill and Company
Vicki Vera, Account Director, Lautman Maska Neill and Company
Jeanette Cassano, Senior Vice President, Belardi/Ostroy
Jaime Grams, Director of Client Services, The Engage Group
Robert Connolly, Account Executive and Strategist, Integral
In this innovative and fascinating workshop, a team of fundraising experts will create a fictional, nonprofit direct marketing program and lead students through all the stages of a faux, but highly realistic campaign: Strategy, Creative, Integration, Lists, Production & Analysis.
You will learn:
By experiencing the development of a faux campaign from start to finish, attendees will learn how to effectively manage their own programs back in the real world.
Steven Titlebaum, Founder & President, Strategic Donor Solutions
Bathsheba Philpott, Assistant VP, Advancement, American Council on Education
Whitney Brimfield, President & CEO, Spark Point Fundraising
This day-long workshop covers today’s best practices for building long-term donor relationships in order to sustain and grow nonprofit organizations. Learn what is needed – a compelling case for support, an infrastructure for development, an engaged board and volunteers, regular donor communications, and a written development plan -to ensure greater success in raising funds to fulfill an organization’s mission. The panel will share their significant experience in developing fundraising strategies for a variety of nonprofit organizations and institutions including annual giving, foundation and corporate giving, major and planned gifts, special events, social media, and more.
You will learn: